Bango Analytics Meets Industry Demand for Mobile Web Stats

Bango today launched Bango Analytics, a new product that delivers
mobile focused web stats essential to understanding how people
interact with mobile websites and which marketing campaigns are most
effective. Bango Analytics helps mobile site owners engage with their
audience more effectively by providing information about who their
visitors are, where they come from and what they do.

Gartner (IT) forecasts $11 billion in global revenue from mobile
advertising by 2011, up from less than $1 billion a year in 2007. But
it's a widely held view within advertising agencies that the inability
to measure the effectiveness of mobile marketing is holding back
investment.

"As the mobile marketing and advertising ecosystem continues to
grow it will become even more important for brands to have as much
visibility as possible when evaluating the effectiveness of campaigns.
A globally enabled product that makes mobile measurement easier for
brands can only be a positive thing for the industry," said Daniel
Rosen, head of AKQA Mobile.

Bango Analytics solves this problem by providing hard data - free
from any vendor allegiance - about campaign results across different
search marketing and advertising channels. Bango Analytics operates as
a hosted service, allowing mobile website owners anywhere in the world
to connect their sites to the Analytics service in minutes and use it
free of charge. Try it at www.bango.com/analytics.

Bango profiles millions of users browsing the mobile web across
hundreds of networks world-wide. Using its unique identification
technology, Bango Analytics records and presents detailed information
on the overall patterns of traffic visiting a mobile site, right down
to the behavior of individual users without revealing any personal
data.

"It's not enough simply to measure how many visits you get to your
mobile site; you need a deeper understanding of what those visitors
are doing," said Bango CEO Ray Anderson. "Bango Analytics adds greater
insight and clarity not available until now."

Bango Analytics overcomes the limitations of traditional web
analytics by capturing mobile specific data about website visitors.
Bango also makes it easy to add tags into the mobile site to identify
traffic from advertising campaigns and search keywords. The data can
be exported by the site owner and analyzed to determine the return on
investment from each campaign.

Bango Analytics provides answers to the following questions:
-- How many unique visitors did I have to my mobile site today?
-- What phones are they using?
-- What networks in which countries do my visitors use?
-- Which content was the most popular?
-- Which search term gives the best results?
-- What's my total return on investment from a marketing campaign?

"Our research has shown that Google AdWords conversion tracking on
mobile is flawed and gives advertisers inaccurate results for any
Mobile AdWords campaigns," said Farhad Divecha, Managing Director of
AccuraCast, a leading mobile search marketing agency.

"Mobile needs a better, more innovative way to provide accurate
conversion tracking for mobile ads, and Bango Analytics promises to do
just that by understanding how the mobile user connects to the
Internet."

About Bango

Bango delivers the technology that makes the mobile web simple for
everyone. Bango created the world's first global exchange for the
mobile web. By providing a common integration point for brands,
businesses and individuals, Bango removes the complexities that make
the mobile web difficult to exploit.

Bango has offices in USA, UK, Spain and Germany and is quoted on
the London Stock Exchange (AIM:BGO). Learn more at www.bango.com.