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Best Practices and Proof of Surging Demand for Mobile Applications That Improve Healthcare and Patient Outcomes Revealed i

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Posted August 17, 2010

Interviews with author Dr. Mary Cronin and mobile expert Carol Glennon are available immediately upon request

BOSTON--(BUSINESS WIRE)-- With more smartphones in use, it’s hardly surprising that people are turning to mobile applications for actionable health-related information. Seventy eight percent of Americans expressed an interest in mobile health solutions, including interaction with physicians via mobile and wireless monitoring for a variety of medical conditions. And the WebMD mobile app for the iPhone had 1.6 million downloads in its first three months.

This begins to demonstrate that health industry resource providers – along with health IT companies and healthcare providers – have a unique and urgent opportunity to capture the attention of their customers. This opportunity, and the best practices for fully leveraging that opportunity, is detailed in a new report, Mobile Health 2010. Developed by Dr. Mary Cronin and provided as a resource by Renu Mobile, the report is a must-have for those interested in implementing effective mobile health strategies that meet consumer needs and improve patient outcomes.

Highlights of the best practices include:

Best Practices: Smartphone Health Apps

  • Clarify the intended use and target user of the application to provide integration with relevant mobile heath resources and options to extend the value of the app.
  • Design apps with a keen eye toward user safety and health care data security.
  • Example: Healthagen’s iTriage App allows access to prescription information and a history of previous care for keeping track of multiple prescriptions and care providers for their family members.

Best Practices: Mobile Web Design

  • Make it easy for mobile web users with smaller screens to navigate for site information and services by limiting large graphics and animations.
  • Provide a prominent search box and provide search results in a quick review with clear descriptions of each link.
  • Example: The Mayo Clinic is targeting all mobile consumers by developing mobile browser compatible web sites that highlight most-used resources.

Renu Mobile is an innovative mobile marketing enabler that specializes in unique and highly effective solutions that target mobile phones and the mobile consumer. The company is one of the first to specialize in ecologically responsible marketing via mobile phones, and boasts a combined 20 years of mobile experience servicing agencies and brands worldwide. The company presently works with a number of clients across a spectrum of different industry segments, and offers a full-service suite of text message, mobile 2D barcodes and mobile browser products to execute mobile strategies.



CONTACT:

Percepture
Thor Harris, 800-707-9190 x83
tharris@percepture.com

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