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Betapond Launches RewardAble Platform at Hollywood Event, to Revolutionize Consumer Reward and Check-in Experience

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Posted September 21, 2011

DUBLIN--(BUSINESS WIRE)-- The team behind Ireland’s only Facebook Preferred Developer Consultant, Betapond, is promising to transform the check-in experience for brands and consumers through its new RewardAble platform. RewardAble will be available on all smartphones and integrates with NFC technology just as it becomes a standardized feature in mobile phones. Through its groundbreaking integration with technology such as Near Field Communication (NFC) and QR codes, RewardAble is going to simplify and revolutionize the customer loyalty concept and take it to the next level.

“It’s going to improve and personalize the relationship between the consumer and the retailer,” says RewardAble CEO Declan Kennedy. “Consumers will be able to ‘check in’ on social media and pick up rewards by simply tapping their phone against a poster or scanning a QR code. This closes the loop on the essential relationship between the retailer and the consumer, which ultimately grows footfall for the retailer.”

The new technology was showcased for the first time this week at the Innovation in Entertainment Showcase in Sony Pictures Hollywood, with early partnerships in place with some of the leading US entertainment and technology companies. The software will allow customers to discover new ways to get instant rewards whilst also benefiting retailers in ways only previously seen in science-fiction films. The NFC authenticated check-in service also enables customers to have the highest level of privacy and protection.

“The reaction from the entertainment industry in the US has been overwhelmingly positive and we see this technology becoming an essential part of the marketing war chest for retailers over the next 6 months”, added Kennedy.

About Betapond

Betapond is a privately held Irish hi-tech company with offices in Ireland, the UK and the US. The company focuses on converging social media technologies and innovative marketing techniques to deliver effective social media marketing products and services. Its clients include leading advertising agencies in Europe along with blue chip brands in the retail and destination marketing industries.

Betapond is a Facebook Preferred Developer Consultant.

www.betapond.com.

About Rewardable

RewardAble is a social media check-in marketing platform that enables brands and retailers to grow footfall through instant rewards for consumers for who check in on Facebook or Foursquare on their smartphone. RewardAble is a stand-alone subsidiary of Betapond.

www.reward-able.com



CONTACT:

For Betapond:
Paul Hayes
Hayes@Beachhutpr.com
+353876209823

KEYWORDS:   United States  Europe  North America  California  Ireland

INDUSTRY KEYWORDS:   Technology  Software  Telecommunications  Mobile/Wireless  Communications  Marketing

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