Big in Japan Secures $700,000 Seed Round

Big in Japan Inc., a Dallas-based idea
factory for mobile applications, announced that it has received
$700,000 in seed financing from Architel LP. The investment comes on
the heels of Big in Japan's victory in Google's $10 million Android
Developer Challenge last month.

Big in Japan's ShopSavvy(TM), formerly known as GoCart, was named
one of 10 winners among nearly 1,800 entries in the Google Challenge,
a contest to build mobile-phone applications for the Android operating
system. Big in Japan was awarded a $275,000 prize by Google for its
winning application, a personal shopping assistant for Android-based
phones.

"Architel sees big things ahead for Big in Japan and we're excited
to be part of it," said Scott Ryan, CEO of Architel, an IT outsourcing
company and incubator for technology startups. "The Big in Japan team
is proving to be on the leading edge of mobile application development
-- and with Android-based handsets soon to hit the market, we believe
the company is in the right space at the right time."

"Architel's investment provides the resources we need to build the
'idea factory' we want Big in Japan to be," said Rylan Barnes, Big in
Japan co-founder and lead developer of ShopSavvy. "ShopSavvy is the
first of many commercial applications we intend to make a reality for
users of Android-based handsets and iPhones."

ShopSavvy enables consumers to comparison shop on the go, simply
by scanning any product's barcode using the phone's built-in camera.
With this information, ShopSavvy searches the Web for the best prices
on the product, displaying the lowest prices online as well as at
nearby brick-and-mortar retailers. ShopSavvy looks up product reviews
to further assist with purchase decisions.

ShopSavvy will be available to consumers through Google's Android
Market when the first Android-powered handsets are introduced
commercially later this year. You can view a ShopSavvy demo at
www.youtube.com/watch?v=OALjXec6tHo.

About Big in Japan

Big in Japan Inc. is a Dallas-based idea factory for mobile
applications, building software for Google's open-source Android
platform and Apple's iPhone. Big in Japan's ShopSavvy application - a
personal shopping assistant - will be available on Android-powered
handsets later this year. For more information about Big in Japan,
visit the company's Web site at www.biggu.com.

About Architel

Dallas-based Architel is an IT infrastructure outsourcing company
focused on medium-sized businesses in north Texas. Architel offers
managed outsourcing for a flat monthly fee, providing clients a
turnkey solution to their IT headaches and a compelling alternative to
traditional outsourcing services. Architel is an investor in
early-stage, Dallas-based technology companies including ServiceGuy
and Whitebox. Visit www.architel.com for more information.