BRANDS CAPTURE CONTACT DATA VIA NEW MOBILE MARKETING CAMPAIGN
Air2Web, the preferred mobile marketing company connecting consumers with brands via their mobile devices, today launched Contact Capture, the most recent addition to its Mobile Marketing Solution Series (MMSS). Air2Web's Contact Capture enables companies to leverage the power of mobile to improve response rates and build robust customer databases for customer acquisition and other marketing initiatives. By providing mobile calls to action that go beyond 800-numbers and URLs, companies can receive responses from prospects and customers anywhere, anytime.
Contact Capture is just one of many additional MMSS features Air2Web will introduce in the coming months. MMSS encompasses Air2Web's complete mobile marketing solution offering, which enables clients to better promote to, service and transact with their customers via mobile devices. Each Solution, which can be tailored for specific vertical markets, includes unlimited standard-rate messaging and takes just weeks, instead of months, to implement. Solutions include promotional messages, coupons, voting, store locators and surveys all through mobile devices. It is a game-changing approach to how brands and marketers interact with consumers via mobile devices.
How does Contact Capture work?
Contact Capture allows brands to include a mobile marketing call-to-action in its communications which directs customers to respond to the message by texting in a keyword to a shared short code. Brands can choose what response method is best for each campaign including: response with email via SMS, response with convenient times to schedule a call-back or enable full contact information (address, etc.) from a WAP form.
Air2Web also provides the brand with daily reports including all contact information that is captured for each user as well as a weekly campaign summary. Contact Capture can be implemented within seven business days and is a valuable tool for brands looking for a more direct and open path of communication with its consumers. The goal of Contact Capture is to increase the response rate of customers by making the capabilities more convenient.
"With the growing use of mobile device functionalities and the increase in consumption of information found on mobile devices, it is only practical that brands be able to communicate more easily with consumers via this valuable tool," said Mark Emery, Senior Director of Agency Relations of Air2Web. "As the mobile industry matures and grows, Air2Web's goal is to continue providing innovative campaigns to benefit brands and assist them in building customer relationships."
Effectiveness of Mobile Marketing
In a recent survey by the Direct Marketing Association, "Mobile Marketing: Consumer Perspectives", results show that mobile marketing will gain more traction with consumers as more data plans become more affordable and broadband-enabled phones gain broader adoption. The research also found that text messaging accounts for 70 percent of consumer mobile marketing responses, compared with a 41 percent response rate to surveys, and a 30 percent response rate for email offers. Contact Capture from Air2Web allows the data available from mobile devices to be utilized by brands and help them to further develop effective mobile marketing campaigns.
About Air2Web, Inc.
Launched in 1999, Air2Web helps marketers harness the power of mobile to engage with their consumers. Over the past 10 years, Air2Web has launched thousands of mobile marketing campaigns. Air2Web offers companies the tools and technology to promote products and brands, improve the efficiency of customer service and enable mobile transactions, anytime, anywhere. Air2Web is the trusted mobile resource for some of the largest, most influential brands in the world, including AT&T, Procter & Gamble, WalMart, Starbucks, UPS and many more.
For more information on Air2Web, visit www.air2web.com.
