Broadband Service Providers around the World Redefining Business Models with Value-Added Services
Operators turning to health services, home security, energy monitoring, entertainment services, and support services for future revenues and growth
DALLAS--(BUSINESS WIRE)-- Value-added services are the lifeline for future growth and revenues for global broadband providers, who must find ways to stay competitive as broadband services reach saturation levels, according to international research firm Parks Associates.
The firm’s Broadband Services: Global Outlook (Second Edition) reports broadband penetration in South Korea exceeds 90% and many countries in Northern Europe, including Finland, Denmark, the Netherlands, Sweden, and Norway, surpass 75%. In the U.S., 66% of American adults had a high-speed connection at home as of 2010.
“Many operators in North America and Western Europe see the squeeze coming,” said Brett Sappington, Senior Analyst, Parks Associates. “Initiatives by global ISPs include remote health services, home security, energy monitoring, and entertainment services. Premium technical support is also an opportunity for growth, but the appetite for fee-based services varies among different cultures. While consumers in North America are more widely accepting of premium support services, Asian consumers are sensitive to fee-based support, believing it is part of the basic service."
In the U.S., 52% of broadband consumers are interested in premium technical support services from their broadband provider; 43% are interested in home monitoring and security services.
Verizon is conducting trials of a home automation and control service unveiled at CES 2011. Home security offerings include IP-based cameras that stream video to an iPhone and fully monitored security systems that notify security guards when an alarm is tripped. AT&T, Comcast, Orange, J:Com, and SK Telecom have announced or currently offer automation or home security services.
For more information about Broadband Services: Global Outlook (Second Edition), visit http://www.parksassociates.com or contact 972-490-1113, sales@parksassociates.com.
About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
Each year, Parks Associates hosts executive thought leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA)®; CONNECTIONS™ Europe; and Smart Energy Summit.
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