Broadcom and EA Join Forces to Deliver High Performance Gaming on Mobile Phones
IRVINE, Calif., Nov. 8 /PRNewswire-FirstCall/ -- Broadcom Corporation , a global leader in semiconductors for wired and wireless communications, today announced that it has signed an agreement with Electronic Arts Inc. (EA) to enable popular EA Mobile(TM) game titles on mobile phones powered by Broadcom(R) solutions. The game titles will be optimized for the latest generation VideoCore(R) III mobile multimedia processor from Broadcom that supports high definition (HD) content and a new level of mobile phone graphics performance equivalent to today's dedicated handheld game consoles. This agreement enables EA to deliver games into handsets that contain Broadcom silicon as these handsets come to market.
"With EA offering its exciting titles on VideoCore III processors, Broadcom can deliver a richer, more exhilarating mobile gaming experience," said Mark Casey, Vice President and General Manager of Broadcom's Mobile Multimedia line of business. "The Broadcom BCM2727 processor continues to set the bar for low power, extreme mobile multimedia performance and is receiving significant recognition within the mobile device and gaming communities."
The recently announced Broadcom BCM2727 VideoCore III mobile multimedia processor features on-chip advanced 2D and 3D graphics accelerators and efficient audio technology that provide a rich viewing and listening experience ideally suited for gaming applications on mobile handsets. The ultra-low power graphics pipeline is optimized for efficient hardware acceleration of the OpenGL ES 2.0 3D graphics standard and supports graphics rich 3D games with rendering performance up to 32 million triangles per second. Mobile games residing on the phone can also be played on televisions up to HD resolution via an included HDMI output, enabling a more versatile gaming experience.
"The new Broadcom VideoCore III processor delivers the unique combination of cutting-edge 3D graphics performance, at low power, for extended gaming on a mobile phone," said Travis Boatman, Vice President of Worldwide Studios for EA Mobile. "We are excited for EA Mobile titles to be among the first games to deliver this type of quality visual experience to the mobile handset."
"Advances in high resolution mobile displays, the rapidly dropping cost of mobile content storage, faster mobile networks and advances in low power media processing are enabling a new generation of high definition mobile devices with significantly improved multimedia quality," said Billy Pidgeon, Program Manager, Consumer Markets: Games for IDC. "Low power 3D hardware graphics acceleration will allow developers to create games for convergent mobile devices that can compete with or surpass games for dedicated handheld gaming devices. True high resolution 3D graphics will entice consumers to download and play more mobile games, increasing revenue for publishers and operators."
BCM2727 Technical Information
Broadcom BCM2727 technology provides unprecedented levels of mobile multimedia processing to mobile devices, significantly raising the bar in terms of capabilities for digital video capture, high resolution still photography, and advanced 2D and 3D mobile gaming. It is the industry's first low power multimedia processor that enables high definition video camcorder and playback in cell phones and portable media players, supports an up to 12 megapixel digital camera, and delivers high performance yet ultra-low power 3D graphics for a world-class gaming experience. HD video, 3D games and high resolution 12 megapixel pictures can be displayed at top quality on full-sized HD televisions and monitors using an on-chip industry standard HDMI interface.
This groundbreaking multimedia technology adds a very significant competitive advantage to Broadcom's mobile platforms portfolio, enabling next generation cell phones to offer a quantum improvement in mobile audio, video, imaging, navigation and gaming experiences -- all with a similar battery life and size as today's compact multimedia handsets. The BCM2727 also supports over fifty multimedia standards, formats, codecs and resolutions, and provides the broadest mobile multimedia content support in the industry. Its extremely low power enables over 6 hours of gaming from a standard cell phone battery, with the chip consuming only 130mW.
About Broadcom
Broadcom Corporation is a major technology innovator and global leader in semiconductors for wired and wireless communications. Broadcom(R) products enable the delivery of voice, video, data and multimedia to and throughout the home, the office and the mobile environment. We provide the industry's broadest portfolio of state-of-the-art, system-on-a-chip and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices. These solutions support our core mission: Connecting everything(R).
Broadcom is one of the world's largest fabless semiconductor companies, with 2006 revenue of $3.67 billion, and holds over 2,300 U.S. and 1,000 foreign patents, more than 7,100 additional pending patent applications, and one of the broadest intellectual property portfolios addressing both wired and wireless transmission of voice, video and data.
Broadcom is headquartered in Irvine, Calif., and has offices and research facilities in North America, Asia and Europe. Broadcom may be contacted at +1.949.926.5000 or at http://www.broadcom.com.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995:
All statements included or incorporated by reference in this release, other than statements or characterizations of historical fact, are forward- looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry and business, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement.
Important factors that may cause such a difference for Broadcom in connection with BCM2727 mobile multimedia processor products include, but are not limited to, general economic and political conditions and specific conditions in the markets we address, including the volatility in the technology sector and semiconductor industry, trends in the broadband communications markets in various geographic regions, including seasonality in sales of consumer products into which our products are incorporated, and possible disruption in commercial activities related to terrorist activity or armed conflict in the United States and other locations; the rate at which our present and future customers and end-users adopt Broadcom's technologies and products in the markets for mobile handset applications; delays in the adoption and acceptance of industry standards in those markets; the timing, rescheduling or cancellation of significant customer orders and our ability, as well as the ability of our customers, to manage inventory; the gain or loss of a key customer, design win or order; our ability to scale our operations in response to changes in demand for our existing products and services or demand for new products requested by our customers; our ability to specify, develop or acquire, complete, introduce, market and transition to volume production new products and technologies in a cost- effective and timely manner; intellectual property disputes and customer indemnification claims and other types of litigation risk; the quality of our products and any remediation costs; changes in our product or customer mix; the volume of our product sales and pricing concessions on volume sales; the effectiveness of our expense and product cost control and reduction efforts; our ability to timely and accurately predict market requirements and evolving industry standards and to identify opportunities in new markets; problems or delays that we may face in shifting our products to smaller geometry process technologies and in achieving higher levels of design integration; our ability to retain, recruit and hire key executives, technical personnel and other employees in the positions and numbers, with the experience and capabilities, and at the compensation levels needed to implement our business and product plans; the risks and uncertainties associated with our international operations; competitive pressures and other factors such as the qualification, availability and pricing of competing products and technologies and the resulting effects on sales and pricing of our products; the timing of customer-industry qualification and certification of our products and the risks of non-qualification or non-certification; the availability and pricing of third party semiconductor foundry, assembly and test capacity and raw materials; fluctuations in the manufacturing yields of our third party semiconductor foundries and other problems or delays in the fabrication, assembly, testing or delivery of our products; the risks of producing products with new suppliers and at new fabrication and assembly facilities; the effects of natural disasters, public health emergencies, international conflicts and other events beyond our control; the level of orders received that can be shipped in a fiscal quarter; and other factors.
Our Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of this date. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.
Broadcom(R), the pulse logo, Connecting everything(R), the Connecting everything logo and VideoCore(R) are among the trademarks of Broadcom Corporation and/or its affiliates in the United States, certain other countries and/or the EU. EA and EA Mobile(TM) are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Any other trademarks or trade names mentioned are the property of their respective owners.
Broadcom Trade Press Contact Broadcom Investor Relations Contact Henry Rael T. Peter Andrew Public Relations Manager Vice President, Corporate Communications 949-926-5734 949-926-5663 hrael@broadcom.com andrewtp@broadcom.com
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PRN Photo Desk, photodesk@prnewswire.com Broadcom Corporation; BRCM Mobile & Wireless
CONTACT: Trade Press, Henry Rael, Public Relations Manager,
+1-949-926-5734, hrael@broadcom.com, or Investor Relations, T. Peter
Andrew, Vice President, Corporate Communications, +1-949-926-5663,
andrewtp@broadcom.com, both of Broadcom Corporation
Web site: http://www.broadcom.com/
