‘Budweiser Made in America’ Festival to Live Stream Two-Day Event on YouTube and Pandora
<0> Roc Nation:Jana Fleishman, 212-833-4083orPMK*BNC:Rory Roth Honigfeld, 212-373-0118orBudweiser:Joe Muehlenkamp, 314-577-7528orMSO:Marcee Rondan, 818-380-0400orLive Nation:James Sutcliffe, 610-784-5420orRachel Spivak, 610-784-5442orUnited Way:Chris Murray, 215-665-2513 </0>
Today, Budweiser in partnership with YouTube and Pandora announced its plan to deliver live webcasts and music streams of the inaugural Budweiser Made in America music festival. The live streams on You Tube and Pandora can be accessed via or , on Saturday, Sept. 1 and Sunday, Sept. 2, from 2 to 11 p.m. ET. Fans also can watch the live event from Philadelphia on YouTube’s mobile website. This marks the first time Pandora has live streamed a music festival.
The next evolution of Budweiser’s long association with music of all genres, Budweiser Made in America gives music lovers worldwide the chance to come together and experience an eclectic roster of talent curated by JAY Z, including Run-DMC, The Hives, Miike Snow, Rita Ora, Jill Scott, Passion Pit and many more.
In an effort to enhance music lovers’ experience around the Festival, Pandora has partnered with Budweiser to offer live music streaming of the festival on its web and mobile platforms. Pandora Chief Revenue Officer John Trimble said, “People turn on Pandora to discover music they love and, through this unique collaboration with Budweiser, this is the first time they can enjoy a music festival in real time regardless of their location.”
YouTube is committed to bringing the unique music experiences from Budweiser Made in America to fans in a way that digitally connects them with performers. This online partnership is just another way You Tube uses its powerful capabilities to connect music enthusiasts with the artists they love.
“We partnered with YouTube and Pandora because we want to bring the festival experience beyond those lucky festival-goers who will experience the inaugural Budweiser Made in America in person,” said Rob McCarthy, vice president of Budweiser for Anheuser-Busch. “We are thrilled to be able to bring music lovers the amazing roster of talent that will perform in Philadelphia over Labor Day weekend. Budweiser’s live streaming partnership with both YouTube and Pandora is an example of our commitment to music fans everywhere.”
Tickets for Budweiser Made in America are currently on sale through Ticketmaster.com and Livenation.com. The festival in Philadelphia will culminate a summer of music parties in cities all across America, where Budweiser invited its Facebook fans to experience talented local bands and artists. Budweiser, brewed across America, has a decades-long history of celebrating great American music. To become a Budweiser Facebook fan, please visit .
This concert will benefit United Ways in Greater Philadelphia, Southern New Jersey and Lancaster County, PA. A primary goal of this music festival is to have a positive impact on the communities involved. As a result of this concert, the money invested into these communities will positively impact the education, income and health of the most vulnerable and most needy citizens in these regions.
Since 1996, 14-time Grammy award winner, Shawn "JAY Z" Carter has dominated the evolution of hip-hop. Between multiple businesses and accolades spanning the recording industry to global investment leaders such as Warren Buffet, JAY Z personifies the "American Dream." The Founder and Chairman of Rocawear is a co-owner of the NJ Nets and has a major interest in Carol's Daughter skin line, as well being involved in a partnership with the Iconix Brand Group. JAY Z served as President and CEO of Def Jam Recordings, where he fostered the careers of international stars Rihanna, Ne-Yo and Kanye West before entering into a partnership with Live Nation, forming the entertainment company, Roc Nation. JAY Z continues his philanthropic work through his Water For Life initiative and the Shawn Carter Scholarship Foundation.
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser follows the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment.
Budweiser is made in America at 12 U.S. breweries using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.
Live Nation Entertainment is the world’s leading live entertainment and ecommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world’s top five ecommerce sites, with almost 27 million monthly unique visitors. Live Nation Concerts produces over 22,000 shows annually for more than 2,300 artists globally. Front Line is the world’s top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling nearly 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit .
United Way of Greater Philadelphia and Southern New Jersey, an organization that will be formed July 1, 2012 as the result of a merger of 7 local United Ways, is part of a national network of more than 1,300 locally governed organizations that work to create lasting positive changes in communities and in people’s lives. United Way engages the community to identify the underlying causes of the most significant local issues, develops strategies and pulls together financial and human resources to address them, and measures the results. United Way is advancing the common good in Greater Philadelphia and Southern New Jersey by focusing on education, income, and health.
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.7 percent share of U.S. beer sales to retailers. The company brews Budweiser and Bud Light, two of the world’s largest-selling beers. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit .
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