Bug Labs Empowers M2M Developers with Open Platform for Connected Devices on the Sprint 3G Network

Sprint BUG Kit now available for purchase online; Bug Labs named equipment partner for Sprint M2M Collaboration Center

SANTA CLARA, Calif.--(BUSINESS WIRE)-- Bug Labs

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NEWS FACTS

• Bug Labs BUG open hardware platform running on the Sprint 3G network is now available to developers
• Sprint M2M Collaboration Center opens and features BUG platform for device prototyping and testing
• New online store http://www.sprint.com/commandcenter/store/ goes live
• Bug Labs sponsors Sprint Developer Conference and leads session

Bug Labs, creator of an award-winning open hardware development platform, today announced at the 2010 Sprint Developer Conference, a strategic relationship with Sprint (NYSE: S) focused on furthering the development, testing and deployment of innovative machine-to-machine (M2M) wireless devices. Details of the relationship include the following:

BUG Platform for Sprint 3G Network Now Available in Online Store

Product designers and developers can now use the BUG, Bug Labs’ open hardware development platform, to build, program and deploy new wireless devices pre-approved to run on the Sprint 3G network, while bypassing costly and time-consuming testing and certification steps. The BUG platform is an electronic tool kit that includes discrete hardware modules, Sprint 3G network-ready modems, and associated software that can be easily combined and re-configured to create new, custom wireless devices. Developers can purchase the BUG tool kit for the Sprint 3G network by visiting the new online store at http://www.sprint.com/commandcenter/store/.

Bug Labs Supplies Hardware for Sprint M2M Collaboration Center

Sprint selected Bug Labs to be a laboratory equipment partner in its new Sprint M2M Collaboration Center, which opened this week in Burlingame, Calif. The center gives enterprises with new product and service ideas for M2M and embedded computing technology a laboratory space for collaborating with partners and enterprise customers to develop and test new products. Visitors to the center will be able to use the BUG platform for device prototyping and testing. The Sprint M2M Collaboration Center is a groundbreaking initiative that unites the burgeoning M2M ecosystem and fosters the creation of new connected devices. Industry analyst firm Infonetics recently estimated that there were 87 million embedded mobile M2M connections last year, and that number will reach 428 million by 2014. This market opportunity has been created by the proliferation of new mobile devices, applications, services and providers, combined with the availability of higher-speed wireless networks.

Bug Labs Presence at Sprint Developer Conference

Bug Labs is a Gold Sponsor of the Sprint Developer Conference being held in Santa Clara, Calif. from Oct. 26-28. On Thursday (Oct. 28), Peter Semmelhack, founder and chief executive officer, Bug Labs, will lead a session titled, “Bug Labs: M2M and the Open Hardware Revolution,” at 10:45 a.m. Please visit Bug Labs’ booth No. 26 at the conference.

“At Sprint, we recognize that the M2M market holds vast promise. We look for open hardware partners to help us forge the path for M2M device innovation, and we find Bug Labs to be a natural choice,” said Wayne Ward, vice president of Emerging Solutions, Sprint. “This week’s milestones further demonstrate to the industry that Sprint is dedicated to opening its networks up to developers and devices of all kind. We can’t wait to see what innovations result from these initiatives.”

“Sprint is a company that is at the forefront of wireless industry innovation, which aligns perfectly with our own commitment to making the development of new devices easier than ever for enterprises,” said Peter Semmelhack, founder and chief executive officer, Bug Labs. “With the availability of the BUG platform running on the Sprint network, and the opening of the M2M Collaboration Center, I’m confident that together Sprint and Bug Labs will give device developers all the tools they need to turn their ideas into reality in record time.”

For more information please visit www.buglabs.net and www.sprint.com/m2m.

About Bug Labs

Bug Labs is a new kind of technology company dedicated to helping engineers and developers conceive of, create and deploy new devices with ease. The company's flagship offering, the BUG platform, winner of the CNET's Best of CES 2008 award, is an open-sourced hardware + software platform comprised of a series of modules that can be combined with a 'click' to create new wireless devices. The core of the platform is the BUGbase, a powerful palm-sized, ARM-based computer with embedded Wi-Fi and Bluetooth, which can be outfitted with a number of modules, including sensors, i/o adapters, GPS, LCD screens, camera, motion detectors and more, to create a wide variety of instantly deployable devices. Bug Labs also provides BUGswarm, a device visualization tool used to organize and administer groups of networked BUGs. Bug Labs offers a full range of professional services for custom development and production. To learn more about Bug Labs, please visit the Bug Labs Web site.

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INDUSTRY KEYWORDS:   Technology  Hardware  Software  Telecommunications  Mobile/Wireless

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