Catching a Summer Blockbuster? Verizon Wireless Customers Can Participate in the First-Ever Live In-Cinema Interactive Polling P

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BASKING RIDGE, N.J., June 4 /PRNewswire/ -- In an industry first, Verizon
Wireless, builder and operator of the nation’s most reliable wireless network,
announced beginning today it is introducing a ground-breaking text message
polling program for moviegoers.

Scheduled to debut in mid-June in 10 markets across the U.S. and during
3,500 show times, the interactive text message polling program asks moviegoers
questions related to their music preferences and gives them an option to text
their responses. After audience members submit their text messages, the actual
audience results will be displayed on the movie screen in a bar chart.

The polling program was developed by Screenvision, a leader in cinema
advertising, and uses Screenvision’s cinema advertising network comprised of
more than 14,000 screens across 2,300 theaters nationwide and reaches 92
percent of U.S. markets. Screenvision produces the only host-format
entertainment preshow in the cinema advertising industry, which airs across
Screenvision’s High Definition digital network of approximately 7,000 screens.
The text message polling program will be part of the pre-movie entertainment
and will be in conjunction with two short films produced by Verizon Wireless,
which promotes the company’s V CAST services. The first short, titled "What’s
that Song," showcases Verizon Wireless’ V CAST Song ID service. The second
short, titled "V CAST Street," is an original two-minute content piece
directed by Spike Lee and features leading music artists Chris Cornell and
Timbaland.

Moviegoers attending select theater locations in the following markets
will be able to participate in the text message polling program: New York, Los
Angeles, Chicago, Philadelphia, Dallas, Boston, Atlanta, Washington, D.C.,
Houston and Detroit.

Customers will need a text messaging-capable phone to send text messages
to the polling program at their local movie theater. For more information
about Verizon Wireless products and services, visit a Verizon Wireless
Communications Store, call 1-800-2 JOIN IN or visit www.verizonwireless.com.

About Verizon Wireless

Verizon Wireless operates the nation’s most reliable wireless voice and
data network, serving 67.2 million customers. Headquartered in Basking Ridge,
N.J., with 69,000 employees nationwide, Verizon Wireless is a joint venture of
Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more
information, go to: www.verizonwireless.com. To preview and request
broadcast-quality video footage and high-resolution stills of Verizon Wireless
operations, log on to the Verizon Wireless Multimedia Library at
www.verizonwireless.com/multimedia.

About Screenvision

Headquartered in New York, N.Y., Screenvision is a leading national cinema
advertising company, offering on-screen advertising, in-lobby promotions and
integrated marketing programs to national, regional and local advertisers and
providing comprehensive cinema advertising representation services for its
theatrical exhibitor partners. In the U.S., the Screenvision cinema
advertising network is comprised of over 14,000 screens in 2,300 theatre
locations across all 50 states and 92% of DMAs nationwide and delivers more
than 550 million consumer impressions annually through 150 theatrical
circuits, including 12 of the top 15 exhibition companies. Screenvision is a
joint venture between ITV plc (LSE: ITV), the UK’s largest commercial
television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global
supplier of technology, services, and systems to the media and entertainment
industries. For more information: http://www.screenvision.com.