CBS and EQAL Team Up for First-of-Its-Kind Partnership to Create Integrated TV and Online Shows

NEW YORK and LOS ANGELES, May 14 /PRNewswire/ — CBS and EQAL today
announced a partnership to create and produce multi-platform
television, online and mobile entertainment for existing and future CBS
television productions.

The collaboration between EQAL, the social entertainment company
founded by Miles Beckett and Greg Goodfried, creators of the Web’s two
most successful interactive drama series lonelygirl15 and KateModern,
and CBS, will materialize in several ways. The partnership, while
non-exclusive, gives CBS a “first look” in terms of collaborating on
new multi-platform show concepts developed by EQAL. In addition, EQAL
will act as a consulting partner to CBS to help create experiences that
extend the narrative of its television shows to online and mobile
platforms.

Under the terms of the partnership, EQAL will work closely with CBS
television writers at the script and production level to write, produce
and direct online narratives that tie directly into the television
series and promote the network telecasts.

“This partnering signals CBS’s attention to the Web as a new medium
across both Interactive and the Network,” said Quincy Smith, President,
CBS Interactive. “EQAL is at the forefront of developing and applying
content online. CBS is thrilled to add their talents and energy into
the mix as we create CBS show experiences for the Web.”

Miles Beckett, CEO of EQAL added, “Until now, online content
associated with TV shows has had virtually no real connection to the
show’s narrative experience. What CBS and EQAL are coming together to
create is groundbreaking and will be the first time that television
stories will be extended and amplified online in a way that takes full
advantage of the Internet’s capabilities for interaction and community.
The extended narratives online will give fans and viewers the
opportunity for a whole new level of engagement both in between airings
of the TV episodes and as standalone plot lines.”

In addition to consulting with CBS writing teams and jointly
producing online brand extensions for existing shows, EQAL will also
build and provide the entire technology infrastructure to host the
online show components.

“This agreement takes us one step further into the multi-platform
future with our television content serving as a spring board to create
storytelling experiences that are entertaining and meaningful to the
audience, valuable for the advertiser and revenue generating for our
company,” said Nancy Tellem, President, CBS Paramount Television
Network Television Entertainment Group. “We think the innovators at
EQAL combined with the creators of our television content offers great
entertainment potential for the digital world and added promotional
opportunity for our television series.”

EQAL is the world’s leading producer of online interactive shows,
having paved the way with lonelygirl15 and KateModern. Collectively the
two series have attracted more than 150 million views and hundreds of
thousands of fans around the world. EQAL’s success stems from its
approach to the Internet as a completely new and different
entertainment medium. EQAL weaves together the best elements of
traditional storytelling and video production with interactive
experiences that are native to the Web in order to build passionate
online communities.

About CBS

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with
constituent parts that reach back to the beginnings of the broadcast
industry, as well as newer businesses that operate on the leading edge
of the media industry. The Company, through its many and varied
operations, combines broad reach with well-positioned local businesses,
all of which
provide it with an extensive distribution network by which it serves
audiences and advertisers in all 50 states and key international
markets. It has operations in virtually every field of media and
entertainment, including broadcast television (CBS and The CW - a joint
venture between CBS Corporation and Warner Bros. Entertainment), cable
television (Showtime
and CSTV Networks), local television (CBS Television Stations),
television production and syndication (CBS Paramount Network Television
and CBS Television Distribution), radio (CBS Radio), advertising on
out-of-home media (CBS Outdoor), publishing (Simon & Schuster),
interactive media (CBS Interactive), music (CBS Records), licensing and
merchandising (CBS Consumer Products), video/DVD (CBS Home
Entertainment), in-store media (CBS Outernet) and motion pictures (CBS
Films). For more information, log on to http://www.cbscorporation.com/.

About EQAL

EQAL (pronounced “Equal”) is a social entertainment company
dedicated to changing the way content is consumed. Merging technology
with creative development and production expertise, EQAL is a leader in
the creation of truly interactive shows. Formerly known as LG15
Studios/Telegraph Ave. Productions, the company produces the two most
successful online interactive dramas: lonelygirl15 and KateModern.
Through partnerships with independent producers, traditional media
companies, and multi-national brands, EQAL is dedicated to building
online communities that engage users like never before. EQAL is
headquartered in Los Angeles with offices in London. For more
information: http://www.eqal.com.