Celtra Launches Agency Partner Program for Creative and Media Buying Agencies

Celtra’s AdCreator Platform Enables Agencies to Streamline Rich Media across Mobile Devices (Phones & Tablets) as Demand Surges

CAMBRIDGE, Mass.--(BUSINESS WIRE)-- Celtra Inc., the provider of the first self-service platform for rich media advertising and analytics across mobile devices, today announced the launch of the Celtra Agency Partner Program. The program is designed to support agencies throughout the entire Rich Media Mobile advertising process from ideation, creative development, ad production, and media buying. Celtra expects its program to help agencies address the growing demand for Rich Media Ad units from brands interested in the new mobile and tablet platforms.

“Mobext has been working with Celtra for several months on a number of innovative campaigns,” said Phuc Truong, Managing Director of Mobext. “Their AdCreator platform, creative team, and rich media experience combined with our mobile advertising expertise has been a powerful combination that has helped to innovate in the industry.”

“Celtra's core expertise has been to push the envelope with innovative partnerships and capabilities,” said Johnny Won, Hill Holliday’s Mobile, Emerging Media and Gaming Lead. “They are undoubtedly leading the field with their incredibly innovative mobile rich media ad capabilities. Our agency and clients are in a better place for working closely with Celtra.”

Media buying agencies get access to Celtra’s unique rich media ad units and will be supported by Celtra’s Partner Team during the sales, creative, and trafficking process. Creative agencies also get free access to Celtra’s AdCreator platform, enabling them to produce, optimize, traffic, and track their campaigns on a self-service basis.

In addition, Celtra agency partners will receive advanced insight and input into Celtra’s product development plans. Partners will enjoy beta access to new AdCreator features, and have direct access to Celtra’s product team so they can provide input into for Celtra’s product roadmap. Through Celtra’s Agency Partner Program, agencies will also be eligible to participate in co-marketing initiatives including case studies, co-developed media kits, and co-sponsored industry event participation.

“The agency community has embraced Celtra’s unique, technology-driven approach to engaging Rich Media Mobile experiences,” said Grant Stratemeyer, VP of Business Development for Celtra. “As we continue to innovate Celtra’s platform, the Celtra Agency Partner Program will enable agencies to push the creative boundaries for their clients while reaching the right audience for their media buys more seamlessly.”

Whether an Agency is working with Celtra as a full service rich media provider or using AdCreator on a self-service basis, they will have access to the relevant technology integrations within Celtra’s ecosystem of partners. These partners include Ad Networks, Mediation Layers, and Ad Serving platforms providing even greater flexibility to identify and reach the largest audiences possible for their client’s media buy. Celtra’s integrations help ensure ads created on its AdCreator platform reach the intended users on mobile devices with the best possible user experience whether they are viewing content in-App or via mobile web.

Celtra has successfully launched numerous campaigns with agencies across key verticals. Sample campaigns can be viewed at www.celtra.com/gallery.

For more information becoming a Celtra Agency Partner, please email us at partners@celtra.com.

About Celtra

Celtra provides a Web based self-service platform for creation, ad trafficking, tracking and optimization of rich media mobile display advertising. The solution allows publishers, ad networks and media agencies to easily create, distribute, and measure rich media ads across all major OS platforms and numerous mobile devices. Celtra's AdCreator offers unmatched flexibility for creative campaign execution and best-in-class mobile ad formats. Celtra ads are certified to run on leading mobile ad networks, mediation platforms and premium publishers including: Jumptap, AdMarvel, AdMob, Amobee, Mobclix, Mojiva, Nexage, Smaato, Sympatico, Pandora and DoubleClick DART. Celtra ad formats run on over 600 publishers' mobile sites and applications. Additional information can be found at www.celtra.com or by following us on Twitter @CeltraMobile.

CONTACT:

WIT Strategy for Celtra
Mark Naples, 646-265-7372
mnaples@witstrategy.com

KEYWORDS:   United States  North America  Massachusetts

INDUSTRY KEYWORDS:   Technology  Internet  Software  Mobile/Wireless  Communications  Advertising  Public Relations/Investor Relations

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