ChaCha's Pay-for-Performance Mobile Advertising Solution Delivers Industry Leading Response Rates

Elevating the ability for marketers to establish intimate relationships between brands and consumers, ChaCha today announced its game-changing Rich SMS Advertising(TM) solution. Through initial campaigns with Coca-Cola, McDonald's and others, ChaCha delivers response rates of more than five percent, a dramatic improvement over other mobile advertising solutions like SMS alerts and WAP banners.
ChaCha's revolutionary Rich SMS Advertising solution enables brand marketers to easily implement targeted, interactive advertising campaigns on mobile devices. With more than 1.7 million customers -- 85 percent of whom are in the coveted under 25 demographic and nearly 50 million text and voice queries since the launch of its mobile answers service in January -- ChaCha is uniquely positioned to benefit brands by engaging consumers with interactive mobile ads that drive brand awareness, generate leads and increase sales.
"ChaCha's mobile answers service is extremely popular with consumers largely because of its conversational nature," said ChaCha Co-Founder and President, Brad Bostic. "This interactive and trusted relationship with on-the-go consumers can now benefit marketers by helping them more successfully reach their target audience in a non-intrusive way.
Via call-through or click-through, brands can leverage Rich SMS Advertising to drive users online, to 800 numbers or to in-store destinations. Additionally, brands can easily tailor ads and target consumers by the specific category of each ChaCha question (for example, by sports, music or politics), by location, time of day or customer profile (a bargain shopper or frequent traveler for instance). ChaCha can now serve over 28 million impressions per month, growing at 70 percent month over month.
In January 2008, ChaCha launched its free mobile answers service that uses human Guides to find answers to consumers' questions 24/7 on virtually any mobile device, and is the fastest growing SMS mobile search service, surpassing both Google and Yahoo in text-based search growth rates, according to Nielsen statistics for Q2 2008. In fact, ChaCha is so viral, every five seconds a new user tries the service. ChaCha customers can send any question via SMS (242242) or voice (1-800-224-2242) and receive an answer back via a simple text message in real-time with no additional effort or cost. Guides utilize powerful tools to quickly return a succinct, relevant and useful answer in a text message in real-time.
For more information on ChaCha's Rich SMS Advertising solution visit www.partners.chacha.com. To start using the service on a mobile phone, simply call 1-800-2ChaCha (1-800-224-2242) and ask a question or text a question to CHACHA (242 242) from a mobile phone.
About ChaCha
ChaCha, a free mobile answers service, allows customers to call 1-800-2ChaCha(TM) or text questions to ChaCha (242242(TM)) on mobile phones and receive answers within minutes. ChaCha expert guides -- trained and skilled individuals -- use ChaCha's powerful internal search tools to respond to any query. For more information about ChaCha's newest features, go to www.chacha.com.
For more information about how to maximize the power of mobile answers to take your marketing campaigns to a new level on the mobile frontier, visit ChaCha's 1:1 Mobile Marketing Solutions partner site at: http://partners.chacha.com/.
Created by well-known entrepreneur Scott A. Jones ( www.scottajones.com) and Brad Bostic ( http://blog.bradbostic.com), ChaCha is funded by Bezos Expeditions, the personal investment firm of Jeff Bezos; Morton Meyerson, former President and Vice Chairman of EDS as well as Chairman and CEO of Perot Systems; Rod Canion, founding CEO of Compaq Computer; and Jack Gill, seasoned Silicon Valley venture capitalist.