Channel 4 Enters into Strategic Partnership with Mobile IQ

Channel 4 has entered into a strategic partnership with Mobile IQ, a leading provider of mobile internet solutions.

Mobile IQ has been working with the channel as a technical partner
since February 2006 during which time the company has successfully
deployed Channel 4's direct-to-consumer mobile services as well as its
mobile content portals on Vodafone and O2. Mobile IQ also provides
thought-leadership expertise which has helped develop Channel 4's
mobile strategy.

"Mobile IQ is an exciting company with creative ideas and great
technology and we are always keen to work with innovative talent. We
believe that this strategic partnership will help accelerate Mobile
IQ's position in the market as a leading provider of mobile internet
solutions." Paul Whitehead, Head of Business Development.

"We are delighted to have agreed this long-term collaboration with
Channel 4. It reflects the channel’s confidence in Mobile IQ and our
commitment to customer satisfaction and quality. Fabricâ„¢, Mobile IQ's
mobile platform, will allow Channel 4 to delivery their ambitious
mobile strategy. This is an exciting time for the company as our
impressive customer base continues to grow." Shaun Barriball, Managing
Director, Mobile IQ.

Channel 4 was the first commercial broadcaster to launch a permanent
presence on mobile in 2003. The site features a mix of
programme-specific content such as exclusive Skins clips and Fonejacker
videotones, plus extensive film reviews, competitions, news and
listings. Channel 4 Mobile pioneered the use of pre-roll advertising
such as Ford, Warner Films and Unilever.

Mobile IQ (www.mobileiq.com) empowers media agencies and content
brands to deliver rich mobile internet solutions using Fabricâ„¢ - a
complete mobile management platform. Mobile IQ's customers include
Channel 4, Blue Star Mobile, News of the World and the New York Post.