CinemaElectric Expands Ad-Supported Mobile Video Business with New mywaves Distribution Agreement

LOS ANGELES--(BUSINESS WIRE)--CinemaElectric, Inc. (Pink Sheets:CINM), a world leader in mobile video programming, announced today that it’s entered into an agreement with mywaves, the premier mobile video destination for consumers, to expand ad-supported distribution of CE’s mobile video channels.

The deal includes CinemaElectric’s short-form video content across a variety of genres – ranging from the hottest Hollywood news and events from CinemaElectric’s “PORTABLE HOLLYWOOD™” to men’s lifestyle content with CE’s “Smashbrain™” to the best of web comedy and more – allowing advertisers to connect with unique content while bringing CE programming to millions of online viewers.

“This agreement significantly broadens our reach and capabilities in the mobile advertising space,” said Ken Willner, EVP of marketing and business development at CinemaElectric. “We’re excited to be partnering with mywaves to bring CinemaElectric programming to a new set of active viewers worldwide.”

CinemaElectric has developed several content channels including “Smashbrain™,” CE’s men’s lifestyle network; “PORTABLE HOLLYWOOD™,” featuring all the latest happenings in entertainment; “Phat TV,” an urban and hip-hop network; “Mobile Laugh Network,” the best professional and user-generated comedy; and Latino.Net, the best of Latin entertainment with a variety of shows exclusively in Spanish.

About mywaves

mywaves is the fastest growing, carrier independent mobile video company that delivers Web video entertainment to mobile phones around the world. mywaves allows content owners and brands to create and deliver mobile video channels to handsets regardless of service provider and makes it easy for consumers to personalize their mobile entertainment lineup to watch anytime, anywhere. Since its launch earlier this year, more than one million people in more than 140 countries on nearly 400 carriers are tuning into the 100,000 channels on mywaves to see what's playing. For more information or to sign up for mywaves, go to www.mywaves.com.

About CinemaElectric, Inc.

Founded in 1999, CinemaElectric is the world leader in “made for mobile” programming. As a producer and distributor of award-winning, mobile video and multimedia content, CinemaElectric programming is seen on 90 carriers in more than 50 countries throughout North America, Europe, Latin America and Asia.

Based in Los Angeles, CinemaElectric’s production studio and editing facilities are optimized for mobile and staffed by an experienced team from the entertainment and wireless industries who understand the “third screen” like no one else. CinemaElectric is a top producer of original and branded content for mobile, broadband, VOD (video on demand) and satellite radio platforms.

CinemaElectric Inc. is a publicly held wireless service company (Pink Sheets:CINM).

This news release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on CinemaElectric’s management's current expectations and are subject to risks and uncertainties and changes in circumstances. All forward-looking statements included in this press release are based upon information available to CinemaElectric as of the date of the press release, and it assumes no obligation to update or alter its forward-looking statements whether as a result of new information, future events or otherwise.