CINEMAELECTRIC VIDEO CHANNELS TO LAUNCH ON THUMBPLAY.COM

CinemaElectric, Inc. (OTCBB: CINM.PK), a world leader in mobile video
programming, and Thumbplay, Inc., the largest and fastest growing mobile
entertainment content destination in the U.S., today announced the addition of
CinemaElectric’s (“CE”) video and multimedia content  to
Thumbplay’s extensive catalog of mobile entertainment offerings. 
The content deal with Thumbplay – the leading mobile entertainment destination
in the U.S.
with more than four million visitors per month – significantly expands
CE’s growing direct-to-consumer (D2C) distribution network.

 

Worldwide, CE is carried on a growing number of D2C sites, as well as
90 carriers in 50 countries, including Europe, Asia and Latin
America.

 

“Partnering with on e of the leading direct-to-consumer players
in the U.S.
has the potential to increase our audience exponentially – so we’re
thrilled with this partnership.” said Adam Levin, CEO of CinemaElectric.  “With
one of the broadest and deepest catalogs and most unique brands in the mobile
content industry, we look forward to making our form of ‘snack entertainment’
available to Thumbplay’s wide audience, regardless of which wireless
carrier and mobile device they use.”

 

Thumbplay will feature CE’s signature channels Smashbrain™,
PORTABLE HOLLYWOOD™, and Mobile Laugh Network.  The original
content is produced by CE’s internal creative teams, who have a keen
understanding of the mobile “third” screen.

 

Smashbrain™, CE’s men’s lifestyle network, features
the hottest extreme sports and ringside fighting action, new games and gadgets,
poker tips and Vegas lifestyle, the best stand-up and viral comedy, as well as
the always popular Smashbrainâ„¢ Girls of the Month.

 

PORTABLE HOLLYWOODâ„¢ brings the entertainment capital of the world
directly to the palm of your hand.  The hottest celebrities, movies,
parties, music and bizarre Hollywood
happenings are highlighted alongside exclusive interviews and behind the scenes
clips.

 

Mobile Laugh Network gathers the best professionally-produced comedy,
premiere stand-up acts, user-generated comedy, and the hottest web sensations
for a truly unique flavor of mobile comedy.

 

About CinemaElectric, Inc.

Founded in 1999, CinemaElectric is the world leader in “made for
mobile” programming.  As a producer and distributor of
award-winning, mobile video and multimedia content, CinemaElectric programming
is seen on 90 carriers in more than 50 countries throughout North America,
Europe, Latin America and Asia.

 

Based in Los Angeles,
CinemaElectric’s production studio and editing facilities are optimized
for mobile and staffed by an experienced team from the entertainment and
wireless industries who understand the “third screen” like no one
else.  CinemaElectric is a top producer of original and branded content
for mobile, broadband, VOD (video on demand) and satellite radio platforms.

 

CinemaElectric, Inc. is a publicly held wireless service company
(OTCBB:CINM.PK).  More information can be found at www.cinemaelectric.com

 

About Thumplay, Inc.

Thumbplay, Inc. is defining the mobile entertainment
experience for U.S.
consumers. As the largest and fastest growing mobile entertainment content
destination, Thumbplay gives consumers access to the broadest and deepest
catalog in the industry, spanning audio, video and gaming content from the
leading music labels and artists, game publishers and media companies. Its
innovative delivery and marketing platform makes it easy for users to discover,
manage, store and share mobile content online and on their wireless devices.

 

Headquartered in New
York City, Thumbplay was founded in 2005 by Are
Traasdahl and Evan Schwartz. It is backed by Bain Capital Ventures, SoftBank
Capital, i-Hatch Ventures, Redwood Partners, New Enterprise Associates and
Meritech. More information can be found at www.thumbplay.com.