Clear Channel Radio Partners with the USO to Support U.S. Troops and Families
Utilizes Radio and Digital Platforms to Drive Awareness of USO’s Mission to Provide and Meet the Troops’ Needs
SAN ANTONIO--(BUSINESS WIRE)-- Clear Channel Radio today announced a multi-platform campaign for the USO as part of the Company’s Q4 2010 National Community Engagement campaign. Leveraging its radio and digital platforms, Clear Channel Radio will drive awareness for the critical support the USO provides for members of the U.S. military and their families.
The USO helps meet the needs of service men and women and their families, providing communications access, entertainment, goods and services and simple day-to-day comforts during their service and tours of duty. As a non-profit organization, the USO depends on donations and support from individuals, organizations and corporations like Clear Channel Radio to provide a range of critical programs and services for troops.
“Whether it’s operating in more than 160 USO locations around the world or the hundreds of thousands of care packages sent every year or the vital support they provide for our wounded warriors, the USO symbolizes what it means to ‘Support our Troops,’” said Clay Hunnicutt, Senior Vice President of Programming at Clear Channel Radio. “Our platforms reach millions of Americans and with the enthusiastic backing of our thousands of employees, Clear Channel Radio is dedicated and committed to doing everything we can to promote the great work that the USO is doing for our country’s heroes.”
“Clear Channel Radio has been an amazing partner for the USO, helping to broadcast our mission of support for our troops and their families since 2002,” said USO president, Sloan Gibson. “Last year alone, Clear Channel Radio leveraged their leading platforms to give the USO media exposure valued at more than $2 million, which translated into a significant increase in donations, volunteer hours and goods to help our warriors. We’re grateful for all the support from Clear Channel and are thankful for all the hard work they are putting behind this major and impactful effort to help our troops.”
“Aftermath” PSAs on 850+ Radio Stations
As part of the campaign, Clear Channel Radio has developed a series of public service announcements (PSAs) which are being broadcast on more than 850 stations in 150 markets across the nation. From October 1st to December 10th, Clear Channel Radio will run more than 200,000 PSAs, which will include a combination of live read scripts and pre-recorded announcements, to encourage individuals and communities to get involved with the USO by supporting the various programs and services they offer, including the USO’s Wounded Warrior programs, overall fundraising initiatives, care package and ‘Operation Phone Home’ efforts, among others.
Exclusive USO iheartradio Digital Channel
Clear Channel’s leading digital platform, iheartradio, developed an exclusive digital channel for the USO, featuring videos, interviews, photos, Facebook and twitter updates of USO programs, soldiers and their families. The channel also includes a section where supporters can directly contribute by making donations to the USO, sending thank you letters and joining “Team USO.”
This channel is available on the iheartradio application on the iPhone, iPod Touch, Blackberry, and Android devices. It’s also accessible online at http://www.iheartradio.com/cc-common/news/sections/special/uso/?_show.
About Clear Channel Radio
Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with an audience of more than 110 million choosing Clear Channel Radio programming each week. The company's content can be heard on AM/FM stations, HD digital radio channels, on the Internet, at iheartradio.com and on the iheartradio mobile application on iPods and smart phones, and used via navigation systems from TomTom, Garmin and others. The company's operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (OTCBB:CCMO), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.
About the USO
The USO (United Service Organizations) lifts the spirits of America’s troops and their families millions of times each year at hundreds of places worldwide. We provide a touch of home through centers at airports and military bases, top quality entertainment and innovative programs and services. We also provide critical support to those who need us most, including forward-deployed troops and their families, wounded warriors and their families and the families of the fallen.
The USO is a private, non-profit organization, not a government agency. We rely on the generosity of our volunteers and donors. In addition to individual donors and other corporate sponsors, the USO is supported by Worldwide Strategic Partners: American Airlines, AT&T Inc., BAE Systems, The Boeing Company, Clear Channel Communications, The Coca-Cola Company, Gallery Furniture, Lockheed Martin, Microsoft Corporation, Northrop Grumman Corporation, Procter & Gamble and TriWest Healthcare Alliance. We are also supported through the United Way and Combined Federal Campaign (CFC-11381). To join us in this patriotic mission and to learn more about the USO, please visit www.uso.org.
CONTACT:
Clear Channel Communications
Lisa Dollinger, 210-832-3348
lisadollinger@clearchannel.com
or
Brainerd Communicators, Inc.
Maggie Duquin Nolan, 212-986-6667
duquin@braincomm.com
or
Sharon Oh, 212-986-6667
oh@braincomm.com
KEYWORDS: United States North America Texas
INDUSTRY KEYWORDS: Other Consumer Technology Internet Philanthropy Defense Other Defense Other Philanthropy Consumer
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