CommerceTel Enables Mobile Content Delivery and Participation TV Services for Fans of the Jerry Springer Show

CommerceTel, the leading provider of dynamic voice response and mobile
content delivery solutions, is enabling fans of the "The Jerry Springer
Show" to participate in the show via mobile and landline in a wide
variety of ways. Viewers of the hit syndicated series from NBC
Universal are now able to call in to a toll-free number, 1.888.JERRYTV,
and purchase Jerry Springer Show ringtones, join the Jerry Springer
Mobile Fan Club, leave a voicemail, or receive weekly text messages
containing Jerry Springer Show trivia. CommerceTel’s
technology will not only enable the show to extend its brand and
generate new revenue, but also develop and grow an interactive
relationship with its TV audience.

“CommerceTel’s technology gives fans a very quick and easy way to interact with The Jerry Springer Show,” said Jonathan Soleymani, Director of Digital Strategy, NBC Universal Domestic Television Distribution. “The
interface is extremely simple so that any viewer can use it instantly,
and we are especially pleased with the platform’s
flexibility that enables us to change content and messages quickly,
something very useful in the unpredictable environment of The Jerry
Springer Show.”

CommerceTel’s CallFor™ system’s
user interface is intuitive and simple, enabling viewers to get the
Jerry Springer content or services they seek quickly and easily. The
system integrates voice response, text to speech, and short message
service (SMS) technologies to powerful effect, facilitating over the
phone interaction in a way that is much simpler and easier than texting
to short codes. The viewer simply dials a standard 10-digit number,
1.888.JERRYTV, and then listens to simple audio instructions, such as:
touch 1 to download Jerry Springer ringtones, touch 2 to join The Jerry
Springer Mobile Fan Club, touch 3 to sign up for weekly text messages
from The Jerry Springer Show. The flexibility of the CommerceTel C4
platform allows NBC Universal to update the menu or change content
whenever desired.

“Adding interactive elements to TV shows is a powerful tool that can cement a show’s link to its viewers and generate revenue at the same time,” said Dennis Becker, CommerceTel CEO. “It
provides a basis for ongoing communication and a platform to launch
virtually unlimited interactive campaigns that will yield valuable
information about viewers and their interests.”

About CommerceTel

CommerceTel is an innovative telecom technology company focused on
driving audience participation and delivering mobile content.
CommerceTel’s CallFor (C4) platform is a
mobile advertising and content delivery technology that enables
consumers to interact dynamically with campaigns or receive content by
simply dialing a standard 10-digit phone number. The only system of its
kind, CallFor is an all-software, all-IP system that directly links
telephone and mobile networks so that any user can dial in from
anywhere via a standard telephone number and receive digital audio or
text content. Much simpler and easier for users than texting to short
codes and much more effective than SMS alone, CallFor is also massively
scaleable and able to process a virtually unlimited number of
transactions on demand. It is integrated with multiple tier-one PSTN/IP
carriers and micropayment processing facilities as well as with carrier
premium SMS billing systems. www.commercetel.com.