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Conduit Launches Mobile Platform, Bringing its Network of 260,000 Publishers & 230 Million End Users to the Mobile Arena

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Posted February 7, 2011

Conduit Mobile Allows Anyone to Create an App and Deploy it across Every Major Mobile Device and All Major Web Browsers

SAN MATEO, Calif.--(BUSINESS WIRE)-- Conduit^®, the fastest-growing network of web app publishers with more than 260,000 members and 230 million end-users, today announced the launch of the Conduit Mobile Platform, a complete solution for developing, publishing, promoting and managing mobile apps on multiple devices. Conduit is the only platform that allows anyone – from professional developers to individuals without engineering expertise – to create an app and deploy it across every major mobile device and all major web browsers, at no cost.

Conduit’s mission is to help publishers to promote their own content, build traffic and brands, and grow their businesses with customer engagement solutions. To that end, the company already has an extremely popular marketplace and platform for web apps, powering publishers of all sizes —from Major League Baseball, Univision and TechCrunch to smaller publishers — across verticals such as sports, entertainment, travel, online video, among others.

Alan Webber, Principal Analyst with Altimeter Analysts says that web and mobile apps are key tools for engaging customers. “In order to build customer loyalty, brands need consistent, constant interaction with customers that leads to a deeper level of engagement. Apps provide a great solution for this. This is the next best opportunity for marketers to expand their reach and create new revenue streams. But the apps industry is handicapped by fragmentation around building and maintaining apps. Since this fragmentation is not likely to be solved anytime soon, marketers need to offset this by focusing on those players who have the largest networks of both users and publishers, and are as platform agnostic as possible.”

With the introduction of Conduit Mobile, the company now extends the reach of its massive network of publishers and users from the browser to all the major mobile devices, including iPhone, Android, Blackberry, Windows and Nokia. Among the companies that have created mobile apps during the beta program are the Liverpool Football Club, BigPoint Games, MessengerPlus!, Exent/Free Ride Games, and Football Club Barcelona.

“The mobile app market has grown at a staggering pace and has created a climate where publishers, brands and developers are under pressure to create apps for many different devices,” said Adam Boyden, president, Conduit. “With Conduit Mobile they can create, deploy and manage their apps for all the major smart phone platforms in one location. Not only are content and technology updates simple, but our platform also includes analytics that provide an overview of app performance across the various devices.”

The Conduit Mobile Platform offers full lifecycle support:

Create: create richly functional, fully customized apps, fast without programming skills or any specific hardware or software, and at no cost.

Publish: Conduit-powered mobile apps meet the strict specs and standards for marketplaces like iTunes and Android.

Promote: utilize promotional tools like download pages, banners, social media links, and a unique discovery tool that leverages Conduit’s recommendation engine.

Analyze: analytics includes easy-to-understands charts, graphs and tables to track active users, page clicks, and conversion rates. Data can also be tracked by geography and social activity.

Manage: the dashboard enables publishers to see and send updates seamlessly to all users across all platforms.

The Conduit Mobile platform is free to use. Customers can also monetize apps through an integrated targeted advertising module. For more information, visit us at mobile.conduit.com or write to us at info@conduit.com.

Additional Resources

Conduit Mobile: http://mobile.conduit.com

Twitter: http://twitter.com/conduit

Facebook: http://www.facebook.com/conduit

Blog: http://blog.conduit.com

YouTube: http://www.youtube.com/user/ConduitYourSite

Flickr: http://www.flickr.com/photos/conduityoursite/sets