Connectiva Systems to Showcase Catalyst Project at TM Forum’s 2011 Management World Asia

NEW YORK--(BUSINESS WIRE)-- Connectiva Systems, Inc., a leading provider of revenue optimization solutions, today announced that it will present its Catalyst project on mobile analytics at TM Forum’s 2011 Management World Asia. The conference will be held in Singapore on January 26-27, 2011.

Part of the Catalyst Program hosted by the TM Forum, Connectiva’s project “Mobile Data and App Store Analytics: Increase your revenues by getting to know your customers,” seeks to construct a 360 degree view of subscriber activities on mobile devices across on-portal, off-portal and mobile applications and provide standards for Mobile Data and App Store Analytics. Together, with Qosmos and Protiviti, this Catalyst project led by Connectiva will help telecommunications providers better manage subscriber experience across a diversity of channels and services.

“With the geometric proliferation of subscriber data, operators are seeking new ways to understand the end-to-end subscriber journey and evolve new business models in step with changing patterns of consumption. Our Catalyst project provides a ground-breaking approach for operators to measure, monitor and manage the holistic customer experience across varied interaction channels, operator owned portals and over-the-top mobile applications,” said Anandan Jayaraman, Chief Product and Marketing Officer of Connectiva Systems.

The TM Forum is one of the largest communications and media industry associations in the world and represents more than 700 companies and 185 countries. TM Forum Management World Asia gathers industry leaders to discuss emerging opportunities and how to use them to succeed in tomorrow’s market. During two days of presentations, showcases, and keynote speakers industry experts will discuss how to overcome today’s IT operational challenges faced by executives and senior management.

For more information please visit: http://www.tmforum.org/ManagementWorldAsia/8618/home.

About Connectiva Systems

Connectiva Systems is a revenue management software company whose solutions enable telecom, media and utility companies to reduce revenue leakage, minimize fraud, lower churn, improve operational effectiveness and increase overall profitability.

Leading global service providers ranging from 2 million to 100+ million subscribers and in a variety of segments across mobile, cable, wireline and business services have partnered with Connectiva to identify and recover more than $500 million in revenue leakage. Connectiva has won numerous awards and has been consistently recognized as a thought leader in revenue management.

Headquartered in New York City, the company is privately held and has offices in Bonn, London, Kolkata, Kuala Lumpur, Mexico City and New Delhi. For more information, please go to www.ConnectivaSystems.com.

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KEYWORDS:   United States  Asia Pacific  North America  Singapore  New York  India

INDUSTRY KEYWORDS:   Technology  Software  Telecommunications  Security  Mobile/Wireless  Communications  Public Relations/Investor Relations

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