CosmoGIRL! and NearbyNow Launch New Multimedia Advertising Program to Drive Teen Shoppers Into Malls

NEW YORK, NY, and LOS ALTOS, CA -- (MARKET WIRE) -- 11/05/07 -- CosmoGIRL! Magazine, thenumber one selling teen magazine at newsstands, today announced CG!Concierge, a new advertising program that highlights hot new items andtrends, and links teen shoppers directly to local shopping malls sellingthose products. The service features a new technology from NearbyNow, Inc.,that allows shoppers to reserve products and pick them up at their favoriteretailer. CG! Concierge will launch in the December/January 2008 issue ofCosmoGIRL!.

"Research has shown that teens first look through magazines for shoppinginspiration and then go online for more information on specific productsbefore heading to the mall with friends," says Kristine Welker,VP/Publisher of CosmoGIRL!. "CG! Concierge provides an exclusive service toour readers and advertisers, offering the ultimate reader-to-retailconnection."
The CG! Concierge program goes live online November 22nd, 2007 and willappear across three platforms: print, online and mobile:

• Products and trends will be featured in the CG! Concierge section of CosmoGIRL! magazine, directing readers to www.nearbynow.com/CosmoGIRL to reserve items and arrange pick-up.

• On www.nearbynow.com/CosmoGIRL, shoppers choose their desired product(s), and input their city and shopping mall. NearbyNow will verify availability and reserve the item(s).

• Shoppers can also text NEARBY (632729) from their mobile phones to search for CG! Concierge products.

Advertisers and products featured in CG! Concierge includes Givenchy®,Soda Shoes®, Ubisoft®, Anne Michelle® Shoes, and Hannah Montana®Video Games.

"Our technology is designed to make shopping at your local mall as easy aspossible," said Scott Dunlap, CEO of NearbyNow. "Now you can head to themall knowing that the item you want will be there, in the size and coloryou need. We have seen significant use of our service by young,fashion-conscious women. The partnership with CosmoGIRL! is a perfect fitfor us and we are very excited to be working with the magazine."
Retailers and brands alike have found that NearbyNow's service provides avaluable advertising venue for reaching those "high intent to buy"shoppers, and to drive in-store sales. Often referred to as the "Google ofshopping malls," NearbyNow makes it easy to search for any product, brand,or sale at over 200 malls in over 130 cities across the US using theInternet or mobile phones. The ability to immediately target consumers inthe 48 hours prior to purchase and drive consumers directly into stores isa powerful innovation that can naturally extend traditional print, TV, andsearch advertising. According to Forrester Research, the Internet willinfluence more than $1.1 trillion in in-store sales by 2011.

Sales and Partnership Inquiries
Shopping Center Management and Retailers interested in additionalinformation can contact the NearbyNow sales and business development teamat bizdev@nearbynow.com.

About CosmoGIRL!
CosmoGIRL! empowers and inspires young women to be leaders in all aspectsof their lives. From setting the latest trends to standing up for what theybelieve in, our readers were Born To Lead. CosmoGIRL! publishes ten issuesannually, as well as CosmoGIRL! Prom. Teens can also interact with thebrand on the digital front, with Cosmogirl.com and CosmoGIRL! mobile(m.cosmogirl.com). The magazine is published by Hearst Magazines, a unit ofHearst Corporation (www.hearst.com) and one of the world's largestpublishers of monthly magazines, with nearly 200 editions around the world,including 19 U.S. titles and 20 magazines in the United Kingdom, publishedthrough its wholly owned subsidiary, The National Magazine Company Limited.Hearst reaches more adults than any other publisher of monthly magazines(74.1 million total adults, according to MRI, spring 07).

About NearbyNow, Inc.
NearbyNow, Inc. provides a unique online service that allows consumers tosearch all products, brands, and sales currently available at localshopping centers using the Internet or mobile phones. Working with shoppingcenters and retailers across the United States, NearbyNow enables consumersto easily access local information both before and during their shoppingtrips. The company also creates an efficient marketing tool for retailersto target nearby consumers, helping to drive sales by turning onlineshoppers into in-store buyers. NearbyNow is headquartered in Los Altos, CA.Additional information can be obtained by phone at (650) 947-1300 or viathe Web at www.nearbynow.com.

MEDIA CONTACTS:Alicia V. Nieva-WoodgateTrier and Company for NearbyNow415.515.0866 - directalicia@triercompany.comCorinne KotlerHearst Magazines212.649.2583ckotler@hearst.com