Crisp Drops “Wireless”; Changes Company Name to Crisp Media
--(BUSINESS WIRE)-- Media Alert:
Who: Crisp Wireless, a universal rich media ad platform provider.
What: The company today announced it is changing its name to Crisp Media. This change reflects the company’s evolution from a strictly mobile/wireless focus to delivering multi-platform rich media advertising solutions.
When: The change is effective as of today, December 2, 2010.
Why: The Company believes that mobile industry growth cannot happen while publishers and advertisers still need to create niche-advertising solutions for each mobile platform or device. Crisp Media delivers a universal ad platform for building, serving, measuring, and optimizing interactive campaigns across desktop and mobile Web, mobile apps, tablets, and connected TVs.
“In 2011, we will see the full integration of mobile into digital advertising strategies as agencies and publishers prepare to execute ad buys across multiple properties, devices, and platforms,” said Boris Fridman, CEO of Crisp Media. “We are breaking down these silos and removing obstacles to enable the industry to move forward with HTML5-based rich media ad formats; multi-platform, open ad delivery; and unified engagement metrics. It is a no-brainer that our name should reflect our mission to deliver rich, interactive ads to all media.”
About Crisp Media
Crisp offers a universal ad platform for building, serving, measuring, and optimizing HTML5-based interactive campaigns across smartphones, tablets, and the desktop—on the Web and in applications. Crisp’s innovative ad formats and its Adhesion™ fixed placement technology empower brands to engage with consumers and drive interaction across various touch-points, while simplifying creative development, streamlining ad serving, and unifying reporting for agencies. Leading brands including Estee Lauder, HBO, Intel, Marriott, Paramount Pictures, Toyota, Volkswagen, and others have utilized Crisp ads. Crisp has over 700 certified sites and apps, and has partnered with leading publishers including CBS, CNN, Hearst Magazines, The Wall Street Journal Digital Network, The Weather Channel, and others. Crisp is a founding member of ORMMA, the open rich media mobile advertising initiative. For more information visit www.crispmedia.com.
CONTACT:
LaunchSquad for Crisp Wireless
Gavin Skillman or Marissa Arnold
212-564-3665
crisp@launchsquad.com
KEYWORDS: United States North America New York
INDUSTRY KEYWORDS: Technology Internet Mobile/Wireless Search Engine Marketing Communications Advertising Marketing
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