Crisp Wireless Launches Adhesion, a First-of-Its-Kind Ad Placement Technology for Publishers

Crisp Wireless, a leading rich media mobile advertising company, today announced the launch of Adhesion, a new proprietary mobile ad placement technology for smartphones. Adhesion is a fixed placement technology that brings the best of in-app advertising to the mobile Web and enables publishers to sell premium inventory more effectively.

Standard mobile web banners have limited effectiveness because they go out of view as soon as the user scrolls. Adhesion ads remain fixed "above-the-fold", providing the maximum view time and opportunities for engagement. Publishers can easily add Adhesion to their mobile sites by using the Crisp Ad Management Platform. No changes to the mobile site are required.

"Today, we are raising the stakes in mobile advertising. Crisp is the first to offer this innovative ad placement on the mobile web, delivering new value to both brand advertisers and premium publishers," said Boris Fridman, CEO of Crisp Wireless. "Adhesion, combined with Crisp's rich media ad formats, provides publishers with far more compelling inventory and delivers brands superior performance."

With 66.9 million unique users averaging more than 3 billion monthly page views, the mobile web has reached critical mass and is an untapped resource for brand advertisers. According to research firm Gartner, the mobile web is expected to overtake desktop computers as the most common web access device by 2013. Crisp Wireless developed Adhesion to increase brand engagement for advertisers within the limited real estate of a mobile device, and allow publishers to differentiate premium advertising from performance-based banner ads.

Adhesion is the perfect springboard for rich media campaigns. Adhesion supports all of Crisp's rich media ad formats including expandable, location-aware, tap-to-video, tap-to-call, data collection, link to social networking capabilities, and more. Each Adhesion ad offers a control menu, allowing the viewer to expand, close, save, or share the ad content through email or social networks. Adhesion can also serve display ad units, such as MMA banners, from third parties, including ad networks.

Hearst Magazines Digital Media is one of the first publishers to sign on to offer Adhesion placements to its advertisers across its mobile properties including Cosmopolitan, CosmoGirl, Marie Claire, Esquire, House Beautiful, Good Housekeeping, Redbook, Harper's Bazaar and Seventeen. Launched in March 2006, Hearst Magazines Digital Media, a unit of Hearst Magazines, is dedicated to creating and implementing the digital strategy for Hearst's magazine brands and other sites, which serve the company's consumers and audience.

"Hearst's mobile sites offers our magazine readers and site visitors a highly engaging experience and information on the go. We are consistently looking to expand our offerings to provide readers and advertisers with more choice," said Kristine Welker, vice president, sales & marketing, Hearst Magazines Digital Media. "With Adhesion, we are providing advertisers with unique rich media mobile advertising options. This new service will allow us to integrate digital advertising with mobile opportunities and create new ways for our users to interact with the trusted brands that advertise with Hearst."

Back-end management for Adhesion is powered by Crisp's powerful Ad Management Platform. Detailed campaign reports are available in the Crisp Rich Media Reporting Dashboard, which offers agencies real-time analytics and optimization capability.

Adhesion is available immediately to any publisher with a mobile web site, contact sales@crispwireless.com for details.

View the Crisp Wireless Adhesion video on YouTube: http://bit.ly/advideo

About Crisp Wireless

Crisp Wireless is a mobile advertising company that offers a rich media mobile ad platform and a full catalog of beyond-the-banner ad units to enable premium brands to interact with consumers on mobile devices. The company makes it easier for advertising agencies to buy, create, and manage mobile rich media campaigns. Crisp also empowers publishers to take control of their valuable mobile inventory and maximize their mobile ad revenue. Leading brands including Lexus, Infiniti, Paramount Pictures, and others have utilized Crisp Rich Media ads. Crisp Publisher Partners include Discovery Communications, A&E Television Networks, Fast Company, Inc., Hearst Magazines Digital Media, Pro Football Weekly, and others. For more information visit: www.crispwireless.com.