DataArt Delivers UPside Visa Mobile Banking App for Kindle Fire

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Kindle Fire Provides Mobile Banking Services to UPside Visa Prepaid Customers

NEW YORK--(BUSINESS WIRE)-- DataArt, a custom software development firm that builds advanced solutions for select industries, today announced completion of a Kindle Fire mobile banking application for Plastyc, which provides UPside Visa cardholders with a complete range of banking services on-the-go. The latest addition to Plastyc’s mobile application is now available for Kindle Fire customers and can be downloaded from Amazon.

The new Kindle Fire application has been designed to optimize the tablets’ 7-inch screen resolution and provides a range of services for personal banking. These services include new account activation, signing up for direct deposit, redeeming cash back points, bill payment, funds transfers, issuing paper checks and balance checking, transaction history. Users can also tap into MoneyPak retail locator searchable by zip code. Plastyc relied on DataArt to set the highest security standards for user information account protection and ensure encryption of all local data. Sophisticated password authentication and access safeguards installed for all purchases and spending transactions automatically logs out users after five minutes of inactivity.

“The new Kindle Fire app is a testament to DataArt’s expertise. DataArt has allowed us to extend the reach of the UPside Visa app to our iPhone and Android customers and to provide the same high quality services to Kindle Fire owners,” said Patrice Peyret, CEO of Plastyc.

“As mobile banking flourishes, customers need to trust not only their device but the portal in which they share their sensitive information,” said Alexei Miller, Executive Vice President of DataArt. “Our work with creating rich and secure global applications for financial services deepens our understanding of evolving vulnerabilities, and helps us develop a greater degree of applications that support next generation banking strategies.”

The Kindle Fire app is the latest DataArt development project for Plastyc since 2006, including the back-end systems for Plastyc’s iBankUp prepaid card portal, mobile banking and payments platform and most recently its iOS and Android UPside Visa applications. DataArt’s mobile technologies team is well versed in mobile Web/HTML5 development and all modern mobile platforms including iOS, Android, Windows Phone 7 & 8, WebOS, BlackBerry OS and Symbian. The firm has created cutting-edge mobile apps for blue-chip brands, including auto makers, high-fashion houses, pharmaceutical companies, an airline and numerous digital media agencies.

The UPside Visa app for Kindle Fire is available immediately for free from Amazon.

About DataArt:

DataArt (www.dataart.com) is a custom software development firm that builds advanced solutions for the financial services, healthcare, hospitality and other industries. Combining domain knowledge with offshore cost advantages and resource flexibility, DataArt develops industry-defining applications, helping clients optimize time-to-market and minimize software development risks in mission-critical systems. With an unrivaled talent pool of highly skilled software engineers in New York, London, Russia and Ukraine, DataArt provides the technical skill, accountability and industry knowledge needed to deliver custom applications on time and on budget.

DataArt clients include Standard & Poor’s, Harmonic Fund Services, Ogilvy, artnet, Panasonic, Cancer Research, Ocado, Charles River Laboratories, Betfair, Misys, leading asset management firms and three of the world’s top ten investment banks. http://www.twitter.com/DataArt

About Plastyc, Inc.:

Plastyc delivers good banking to all by providing 24x7 access to FDIC-insured accounts through any Internet-connected computer or cell phone. Unlike traditional checking accounts, Plastyc's iBankUP portal and UPside Visa prepaid cards never incur overdrafts and offer better services at lower prices, with more ways to receive money and no risk of over-spending it. Plastyc is privately held with headquarters in New York City.

For more on Plastyc, visit www.plastyc.com.



CONTACT:

DataArt
Vica Vinogradova, +1-212-378-4108 x 4014
vica@dataart.com
or
Plastyc, Inc.
Patrice Peyret, 1-646-485-5267
patrice.peyret@plastyc.com
or
Articulate Communications
Laura Anderson, 212-255-0080, ext. 11
dataart@articulatecomms.com

KEYWORDS:   United States  North America  New York

INDUSTRY KEYWORDS:   Technology  Consumer Electronics  Software  Mobile/Wireless  Professional Services  Banking

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