DFC Intelligence Forecasts That Apple Will Help Drive Mobile Game Market Sales to $11.7 Billion by 2014

According to a series of new reports from
DFC Intelligence the worldwide market for portable and mobile games is
expected to grow to $11.7 billion by 2014.  The primary driver of this growth
is expected to be the Apple iPhone and iPod Touch systems.  By 2014, sales for
games on the iPhone/iPod Touch are expected to account for about 24% of total
portable game software sales.


"The dedicated portable game systems from companies like Nintendo and Sony are
still expected to lead the market, but it appears growth for these devices has
peaked.  The platforms from Apple are expected to be responsible for the bulk
of market growth over the next few years," says DFC analyst David Cole.


DFC also released some results from a study on the mobile game habits of over
8,000 game players in North America and Europe.  54% of respondents in North
America and 69% of respondents in Europe had played a game on their mobile
phone in the past year.  Furthermore, 45% of respondents in North America and
36% in Europe had paid to purchase an application for their mobile phone. 
Among respondents, the App Store was already the most popular service for
making purchases.  Across both North America and Europe about 15% of
respondents already owned an iPhone or iPod Touch, compared with 29% that
owned a Nintendo DS. 


The entry of Apple into the mobile entertainment space is so important that
DFC Intelligence partnered with leading iPhone application provider Oceanhouse
Media (developers of over 60 iPhone apps) to prepare a detailed report on the
market.  According to Greg Uhler,  Oceanhouse Media Development Director,
"with the iPhone and iPod Touch, Apple has finally delivered mobile developers
a platform with an attractive business model and a rapidly growing installed
base of active consumers."  Of course, the iPhone is about more than just
games.  "Games are expected to account for only about 23% of application sales
on the iPhone," says Michel Kripalani, President of Oceanhouse Media.  "There
are many fantastic opportunities for non-game related content on both the
iPhone and iPod Touch. These devices, when combined with Apple's business
model, are a much needed revolution for the mobile market."


The new series of reports include The Market for iPhone and iPod Games and
Applications, The Market for Portable Video Games and Gamers and the Usage of
Mobile Phones.  These reports are available individually or as part of one of
DFC Intelligence's ongoing research services.  


DFC Intelligence is a market research firm focused on video games, PC games,
online games and interactive entertainment.  For a sample of the monthly DFC
Dossier report, or an overview of DFC research, contact Ozzie Monge at
omonge@dfcint.com or sign-up at www.dfcint.com.


Oceanhouse Media, Inc. is an iPhone / iPod Touch app development company that
was founded in early 2009 by Michel Kripalani, former CEO of Presto Studios
and Director of Business Development at Autodesk. The team is comprised of
developers with decades of experience, primarily from the video game business,
that now share a common purpose to educate, uplift, enlighten and heal the
planet through technology.