DoubleClick Mobile Integrates With Mobile Ad Networks

DoubleClick, a premier provider of digital marketing technology and
services, today announced that DoubleClick Mobile, the company’s
advertising delivery system for mobile devices, is integrating with
mobile ad networks including AdMob, Google’s
AdSenseâ„¢ for mobile content, and Millennial
Media’s premium MBrand network as well as its
Decktradeâ„¢ performance network. This upgrade
helps mobile publishers fill more of their available inventory and
ultimately earn more revenue.

“This integration is a great example of how
DoubleClick is working with key industry players to bring value to
publishers by enhancing the liquidity of mobile display inventory,”
said Ari Paparo, group product manager for DoubleClick products. “We
believe that the ability to sell mobile inventory directly and
indirectly will provide mobile advertisers with more options, ultimately
leading to better monetization for publishers.”

Now, publishers using DoubleClick Mobile can sell mobile display
inventory indirectly, through automated access to one or more networks
of mobile advertisers. Publishers, of course, can continue to sell
directly as they have always done. DoubleClick Mobile provides an
accurate view of what inventory is available to sell, what has been sold
directly and what has been filled by ad networks. By managing inventory
across direct and indirect channels, DoubleClick Mobile helps publishers
better monetize their mobile web content.

DoubleClick Mobile is part of the DoubleClick Revenue Center, which
enables media sellers to manage their display campaigns in tandem with
emerging platforms, such as mobile advertising, in a single location.

“Both brand and performance advertisers are
using our MBrand and Decktrade networks to reach their mobile
advertising goals,” said Paul Palmieri,
president and CEO of Millennial Media. "Our integration with DoubleClick
Mobile makes it possible for publishers to accept ads from Millennial
Media's deep roster of leading advertisers while preserving their
ability to sell directly."

“AdMob is always eager to extend our
engineering investments in mobile advertising relevance and optimization
to new platforms,” said Omar Hamoui, AdMob’s
founder and CEO. “We are excited that
DoubleClick’s clients will now be able to
join over 4000 existing AdMob publishers in leveraging AdMob’s
ad liquidity and mobile specific ad serving technologies.”

About the DoubleClick Revenue Center

The DoubleClick Revenue Center is a comprehensive suite of solutions for
media sellers designed to maximize revenue and minimize operational
friction throughout the digital ad sales process. Today’s
DoubleClick Revenue Center starts with DoubleClick's DART ad serving
platform, and can be expanded to include automated optimization
technology, support for rich media and emerging platforms like video and
mobile, sales and financial workflow tools, and an advertising exchange.
Leading publishers are adopting these solutions to maximize yield on
their inventory and increase the efficiency and visibility of their
sales process.

About DoubleClick Inc.

DoubleClick is a premier provider of digital marketing technology and
services. The world's top marketers, publishers and agencies utilize
DoubleClick's expertise in ad serving, rich media, video, mobile, search
and affiliate marketing to help them make the most of the digital
medium. From its position at the nerve center of digital marketing,
DoubleClick provides superior insights and insider knowledge to its
customers. Learn more at www.doubleclick.com.

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