Entertainment 2011 Book Features More Coupons, Smartphone Apps, Bonus Cards
TROY, Mich.--(BUSINESS WIRE)-- The 2011 Entertainment Book is loaded with more two-for-one offers for dining, shopping, travel, movies, attractions and services — and even includes Bonus Cards worth up to $30 in instant additional savings with no minimum purchase amount required.
Additionally, Entertainment is rolling out smartphone applications that allow members to access information on coupon offers available in their area, wherever they may be. These GPS-enabled applications will work with three of the major smartphone providers – Apple’s iPhone, Google’s Droid and Research in Motion’s Blackberry.
“We have a loyal following of millions of savvy savers who look to Entertainment as their primary source for value,” said Entertainment’s Chief Marketing Officer Melissa Fisher. “We want to reward our customers with even more value, and with the ability to access our offers anywhere, anytime.”
All Entertainment Books contain hundreds of high-value discounts, and the 2011 editions have on average almost 10 percent more pages than last year. Entertainment Books contain discount offers from local restaurants, movie theaters, grocery stores, car care centers, events, outdoor attractions and other services, as well as regional restaurants such as TGI Friday’s, Pizza Hut, Steak & Shake and Cold Stone Creamery, national travel companies like American Airlines, Avis and Expedia and multi-store chains such as Aeropostale, Dick’s Sporting Goods, Costco and Old Navy.
With the 2011 Book, consumers in most of Entertainment’s 130 markets will also find Bonus Cards that provide additional immediate savings from participating merchants. Depending on use, a consumer can typically save an additional $30 from popular restaurants, retailers and attractions, with no minimum purchase amount required.
“The Bonus Cards help make the 2011 Entertainment Book the best deal we’ve ever offered,” said Ms. Fisher. “We expect the added-value will help our fundraising partners have even greater success — and that means increased funding for worthwhile school and community projects.”
Entertainment Book memberships are primarily sold through fundraising organizations, like schools, churches and community groups. Entertainment members receive the reward of great discounts, as well as the knowledge that they are doing something important to improve their community. In the past five years, sales of Entertainment products contributed over $350 million to communities across North America.
In addition, books are available for purchase directly from the Entertainment website, entertainment.com. Books are also available beginning in October at many major retailers, including Walgreens, Barnes & Noble and Borders. Every book comes with an online membership included and a majority of merchants offer additional discount online throughout the year. Anyone who purchases a book through the Entertainment website or at a retail location can give credit to a fundraiser when they register it online.
Consumers will find their Entertainment smartphone applications at their phone provider websites. The applications are free. The iPhone app will be available in September; Droid and Blackberry apps follow in October. Consumers who have already registered at the Entertainment website can use the same user name and password to enable their smartphone app; or they can register through their smartphone app and use the same user ID and password to access entertainment.com.
Entertainment Publications, best known for the Entertainment Book Membership® and online coupon savings site entertainment.com, has a proprietary database of discount offers from more than 60,000 retail, dining, travel and service providers. More than 4 million American consumers use the Entertainment Book and online sites every year to save money on the things they most love to do.
For more information on Entertainment, the markets that it serves and the great values it offers, visit www.entertainment.com. Entertainment is also accessible at facebook.com/getcoupons.
CONTACT:
for Entertainment Publications
Lynn Kilroy, 813-251-4242 Ext. 3231
l.kilroy@sahlman.com
or
Michael Galvin, 408-218-9335
m.galvin@sahlman.com
KEYWORDS: United States North America Michigan
INDUSTRY KEYWORDS: Women Other Consumer Entertainment Department Stores Discount/Variety Technology Other Entertainment Online Retail Software Travel Destinations Vacation Lodging Other Travel Restaurant/Bar General Entertainment Mobile/Wireless Philanthropy Retail Fashion Food/Beverage Specialty Other Retail Consumer Family Fund Raising Men
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