Entertainment Apps Dominate Download Volume, But Productivity Apps Is Where the Money Is At, In-Stat Says

SCOTTSDALE, Ariz.--(BUSINESS WIRE)-- News and entertainment smartphone apps are downloaded the most, but productivity smartphone applications generate the most revenues, reports In-Stat (http://www.in-stat.com). Productivity applications such as mapping, business and enterprise applications and phone tools and utilities generate 59% of all smartphone application revenue.

“The competitiveness of the smartphone app market will intensify over the next few years as developer ecosystems become more competitive with Apple’s app store,” says Frank Dickson, In-Stat analyst. “There are no less than eight notable smartphone OSs, and the number is more likely to grow rather than shrink. Google will exploit its Internet dominance, and Apple will leverage its development community and stable platform. Microsoft is placing its bet on Windows Mobile 7.”

Recent research by In-Stat found the following:

• Games and Music and Radio are the top 2 news and entertainment smartphone apps downloaded.
• Although Mobile VoIP was the highest 2010 growth segment, social networking, messaging applications, e-mail apps continue to dominate the category in terms of total downloads.
• The number of Android apps downloaded is growing at the fastest rate; however, Apple applications still dominate both free and paid downloads. 2012 witnesses the last of the Palm OS applications downloads.

The research, “Worldwide Smartphone Application Market: Revenues and Downloads” (#IN1004740MCM), analyzes and forecasts the worldwide market for smartphone apps. It includes:

• Examination of market drivers and barriers
• Analysis of technology trends: Mobile AJAX, Mobile Widgets, Adobe Flash and Flash Lite, and HTML5
• Examination of mobile app marketing strategies

Market Sizing and Forecasts of:

• Worldwide Handsets by Technology and Region
• Percentage of Smartphones With Touch Screens
• Frequency of Transactions Using a Mobile Phone
• Global Mobile Application Downloads by Device Type, by Distribution Channel and by Smartphone Platform
• Free and Paid Mobile Application Downloads by Smartphone Platform
• Global Mobile Application Downloads by Region
• Mobile Application Downloads and Revenues by Application Type
• Free and Paid Mobile Application Downloads by Application Type
• News and Entertainment Application Downloads by Application Type
• Productivity Applications by Application Type
• Social Networking and Messaging Application Downloads by Application Type

For a free sample of the report and more information, please contact Elaine Potter at: epotter@in-stat.com or (480) 483-4441.

To purchase it online, please visit: http://www.instat.com/catalog/wcatalogue.asp?id=231.

The price is $2,995 (US).

About In-Stat

In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions.

CONTACT:

In-Stat
Frank Dickson, VP Research, Mobile Internet
480-483-4467
fdickson@in-stat.com
or
Rick Vogelei, Marketing Manager
480-483-4476
rvogelei@in-stat.com

KEYWORDS:   United States  North America  Arizona

INDUSTRY KEYWORDS:   Entertainment  Electronic Games  Technology  Consumer Electronics  Internet  Software  Telecommunications  General Entertainment  Mobile/Wireless  Mobile Entertainment

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