EPIX Names Kirk Iwanowski Chief Marketing Officer
Former Sundance Channel Exec to Spearhead Marketing for EPIX
NEW YORK--(BUSINESS WIRE)-- EPIX, the premium entertainment channel, video-on-demand and online service owned by Viacom Inc. (its Paramount Pictures unit), Metro-Goldwyn-Mayer Studios and Lionsgate, announced today the appointment of Kirk Iwanowski to CMO effective immediately. Iwanowski will be responsible for developing and executing marketing strategy and campaigns designed to build a following for EPIX movies and programs among consumers, affiliates and industry partners.
EPIX NAMES KIRK IWANOWSKI CHIEF MARKETING OFFICER (Photo: Business Wire)
Iwanowski was previously SVP of Marketing at FilmDistrict where he was responsible for developing the theatrical advertising strategy for the GK Films-owned distribution company’s slate of wide releases including Soul Surfer, Insidious and Drive. Iwanowski also managed the studio’s upfront broadcast and cable negotiations for the 2012 theatrical slate.
Prior to joining FilmDistrict, Iwanowski held the position of EVP, Marketing, Branded Entertainment & Sponsorship for Sundance Channel. Iwanowski’s tenure at Sundance Channel began as Director, Affiliate Marketing in 1998 and continued until the network’s sale to Cablevision Systems in 2008 by the joint venture comprised of CBS, NBC Universal and Robert Redford. While head of marketing for the network, Iwanowski co-created the channel’s franchise original series, ICONOCLASTS and helped to successfully transition the network from a premium TV service to the current branded entertainment and sponsorship model.
Stated Mark Greenberg, EPIX President & CEO, "Kirk has a proven track record as a successful brand builder and film and premium television marketer; his innovative approach to media and strategic partnerships combined with his keen understanding of content distribution across multiple platforms will be a fantastic asset to us as we continue to expand our audience."
About EPIX
EPIX, a joint venture between Viacom Inc. (NYSE: VIA and VIA.B), its Paramount Pictures unit, Metro-Goldwyn-Mayer Studios Inc. (MGM) and Lionsgate (NYSE: LGF), is a premium entertainment service available on television, video-on-demand, online and on consumer electronic devices. With access to more than 15,000 motion pictures spanning the vast libraries of its partners and other studios, EPIX provides a powerful entertainment experience with more feature films on demand and online and more HD movies than any other service. It is the only premium service providing its entire monthly line-up of new Hollywood hits, classic feature films, documentaries and original concerts, comedy and sporting events on all platforms. EPIX has made the commitment to deliver the industry’s most expansive online collection of movies, making more than 3,000 titles available to authenticated subscribers on EpixHD.com and on hundreds of devices including Android™ tablets and mobile phones, Roku® players, Samsung® Smart TVs and Blu-ray™ players, Xbox consoles and more. EPIX is available to over 30 million homes nationwide through distribution partners including Charter Communications, Cox Communications, DISH Network, Mediacom Communications, NCTC, Suddenlink Communications and Verizon FiOS.
For more information about EPIX, go to www.EpixHD.com. Follow EPIX on Twitter @EpixHD and on Facebook http://www.facebook.com/EpixHD.
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CONTACT:
Sloane & Company
Jamie Colunga, 212-446-1877
jcolunga@sloanepr.com
KEYWORDS: United States North America New York
INDUSTRY KEYWORDS: Entertainment TV and Radio Technology Consumer Electronics Internet Audio/Video Film & Motion Pictures General Entertainment Mobile/Wireless
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