Ericsson to develop and host 3's music service in Sweden and Denmark

Ericsson (NASDAQ: ERIC) has been selected by leading operator 3 to
develop and host its award-winning mobile music service, 3Music, in
Sweden and Denmark.
Under the agreement Ericsson will have end-to-end responsibility for
3's world-leading music service, including systems integration,
operations and development of new features. The service will give
more than 885,000 Danish and Swedish customers seamless access to
music-related content from a variety of international and local
record labels directly via their mobile devices.
The superior experience also includes ring tones, wallpapers and
downloads and streaming of full-length audio, video and play lists,
with the option to access the service via either mobile or web
portals via Dual Delivery. Ericsson will take over the responsibility
for the music service as from the first quarter of 2008.
Peder Ramel, CEO at 3 Scandinavia, says: "Ericsson's hosted solution
is the next step in the development of our award-winning service. It
allows us to focus on our customers and provide them with world-class
content cost-effectively."
Mikael Bäckström, President Ericsson Nordic and Baltics, says:
"Ericsson's mobile music solution is designed to make it easier for
operators to offer attractive content to their customers and hosting
allows launch of new services quickly and cost-effectively. We are
excited about partnering with 3 who is a very innovative player in
the service and multimedia area. This contract takes our successful
relationship to a new level.
The enhanced music solution for 3 leverages on both Ericsson's
existing solution for mobile music that has been successfully
delivered to more than 20 customers worldwide and over ten years of
experience in managed services.
Note to editors:
Press backgrounder - Mobile music
http://www.ericsson.com/ericsson/press/facts_figures/doc/music.pdf
Ericsson is shaping the future of Mobile and Broadband Internet
communications through its continuous technology leadership.
Providing innovative solutions in more than 140 countries, Ericsson
is helping to create the most powerful communication companies in the
world.
Read more at www.ericsson.com