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Exclaim Surpasses 400,000 Paid Subscribers for Mobile Photo Sharing Apps

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Posted February 16, 2011

Leading Mobile Photo Sharing and Socialization App Provider Experiences Continued Rapid Growth and High User Ratings

PRINCETON, N.J.--(BUSINESS WIRE)-- Exclaim Mobility, the leading provider of mobile photo sharing and socialization applications, today announced that it has surpassed the milestone of 400,000 paid subscribers. A key factor in the company’s success lies in the quality of its applications, and Exclaim’s Pictavision® app has received an unprecedented 116,000 five-out-of-five star ratings in AT&T’s AppCenter, where it is consistently a top seller. Exclaim’s flagship app, Snap Mobile™, also continues to grow in popularity as the most advanced UGC management app on the market.

Exclaim continues to flourish in the congested mobile app business, where most developers struggle to execute a scalable and profitable business model. In just the past four months, Exclaim has rapidly grown its paying subscriber base from 250,000 users to more than 400,000. The company was recently recognized by AT&T’s Developer Program with the Deliver Award for outstanding sales and marketing.

“Achieving the 400,000 subscriber milestone is another validation of our business model, and it further entrenches our position as the leader in the mobile user-generated content sharing and socialization app market,” said Michael Subhan, Exclaim Mobility’s vice president of marketing. “By delivering highly-rated apps that meet the needs of consumers, Exclaim is succeeding in driving recurring revenue for our carrier partners while building a thriving business. Through upcoming Snap product releases this year connecting various consumer electronics devices, we’ll continue to innovate in the area of digital content sharing and further grow our paying subscriber base.”

Exclaim’s innovations also include the recently announced Snap TV™, a new application that will enable users to view and share their mobile photos easily and in high quality through their Internet-connected televisions. The Snap TV application will be available for download in the coming weeks through Yahoo! Connected TV platform, which is currently available on TVs from Sony, VIZIO, Samsung, LG and Toshiba. Snap TV will also leverage the soon-to-be released Snap MyLife™ UGC cloud portal, which will enable Snap TV, Snap Mobile and other upcoming Snap consumer electronics device application subscribers to exchange, share and update user-generated content between their various devices and social media and content portals.

About Exclaim Mobility

Exclaim Mobility, Inc. is the leading publisher of applications that make it easy for consumers to access, socialize, manage and backup user-generated content (UGC) from consumer electronic devices, regardless of where the content is located. The company publishes Snap Mobile and Pictavision, the top-selling UGC application for mobile phones in the Americas, which are available for Java, BREW, BlackBerry, Windows and Symbian devices. The company’s upcoming Snap-branded UGC management applications for various consumer electronics devices, cloud service platform and developer APIs simplify the ability to integrate photo and video management into consumer electronic devices, as well as the monetization process for UGC flowing through service provider networks. Exclaim is headquartered in Princeton, N.J., profitable and backed by Edison Ventures and Sycamore Ventures. For more information, visit www.exclaim.com.



CONTACT:

Schwartz Communications
Dave Bowker or Joe Palladino
781-684-0770
exclaim@schwartz-pr.com

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