F5's New Policy Enforcement Solution Helps Communication Service Providers Create New Revenue-Generating Services
BIG-IP® Policy Enforcement Manager™ enables CSPs to deliver multiple core services on a highly scalable unified platform while curbing exorbitant infrastructure costs
SEATTLE, February 12, 2013 – F5 Networks, Inc. (NASDAQ: FFIV) announced today the newest member of its growing portfolio of solutions for fixed and mobile service providers. F5® BIG-IP® Policy Enforcement Manager (PEM) combines the strength of F5's intelligent traffic steering functionality with a context-aware policy enforcement solution. Providing deep visibility and analytics into subscriber behavior, applications, and the network itself, BIG-IP PEM empowers service providers to optimize network performance, introduce new revenue-generating services, and better control costs. The foundation of today's news is F5's intelligent services framework, which offers service providers a unified solution for optimizing service delivery and security, and monetizing services.
BIG-IP PEM is the latest addition to F5's intelligent services framework. For years, the BIG-IP system has provided core services that are critical to service providers, including intelligent traffic steering, TCP optimization, and DNS services. Recently, F5 announced additional components of this platform, including BIG-IP Carrier-Grade NAT and BIG-IP Advanced Firewall Manager™. All are available as modules, standalone solutions, or virtual editions of the BIG-IP system.
With BIG-IP PEM, service providers now have the ability to classify traffic and enforce policy based on applications and subscriber behavior BIG-IP PEM also provides granular reports on subscriber and application flows, and it integrates with online charging subsystems, giving operators real-time credit control.
BIG-IP PEM has been tested with third-party Policy and Charging Rules Function (PCRF) vendors and is compliant with the latest 3GPP standards for a Policy and Charging Enforcement Function (PCEF).
Key benefits provided by BIG-IP PEM:
· Enables new business models for increased revenue — Through its comprehensive analytics and context-aware capabilities, BIG-IP PEM gives service providers deep visibility into network conditions and subscriber behavior. With this intelligence, service providers have greater network control and are better equipped to develop innovative subscriber plans and new service offerings that can be rolled out quickly.
· Improves efficiency of value-added services — To maintain their competitive edge, service providers must continually introduce new value-added services (VAS) such as video optimization, parental control, and web caching, which drive up costs and increase network complexity. BIG-IP PEM helps service providers overcome these challenges. When placed in front of VAS servers, BIG-IP PEM not only detects subscriber traffic in the network, it also intelligently routes the relevant traffic to the appropriate (VAS) platforms, thereby more efficiently using these resources.
· Virtualize core network elements — BIG-IP PEM coordinates with virtual orchestration systems, so it can provision and deprovision VAS servers based on real-time subscriber and network traffic conditions. As a result, service providers can respond effectively to extreme spikes and lulls in traffic.
· Realize carrier-grade scalability and performance — BIG-IP PEM is designed to run on VIPRION, F5's high-performance, chassis-based hardware platform. When run on F5's latest VIPRION C4800 offering, BIG-IP PEM enables service providers to achieve up to 320 gigabits per second L7 throughput, support up to 72 million concurrent connections, and serve as many as 96 million subscribers on a single device.
· Reduces costs and network complexity — Because BIG-IP PEM enables delivery of multiple core services based on a unified platform delivery architecture, service providers can eliminate multiple point solutions, simplifying the network and driving down costs. Service providers can further reduce costs using the BIG-IP system because it enables them to smoothly transition their 2G and 3G networks to LTE and IPv6 networks.
In addition, when BIG-IP PEM runs on VIPRION hardware, core services can be provisioned on any blade, so service providers gain flexibility and avoid the necessity and added expense of stocking service-specific blades.