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Fictionwise Acquires eReader eBook Business Unit From Motricity

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Posted January 11, 2008

Fictionwise, Inc., a leading independent eBook retailer; and
Motricity, Inc., a leading provider of mobile content services and
solutions, today announced that Fictionwise has acquired the
eReader.com retail electronic book business unit from Motricity.

eReader.com is one of the largest and longest-running eBook
retailers on the Internet, with a large customer base and over 23,000
titles available from major publishers and authors. Electronic books
from eReader.com work on a wide variety of handheld devices, giving
customers the flexibility to read on whatever devices they currently
own, with the ability to transfer their purchases to future devices.

"eReader.com is one of the crown jewels of the eBook world,"
commented Steve Pendergrast, co-founder of Fictionwise, Inc. "With this
acquisition, Fictionwise breaks into the very top ranks of the eBook
retail market. Synergies between our business units will open the door
to some very interesting developments for our customers in the coming
months."

"Over the years, eReader.com nurtured and grew a loyal following of
customers while pioneering methods to help raise the general adoption
and consumption of eBooks, " said Chris Chuang, Vice President of
Strategic Development for Motricity. "eReader.com is a strong strategic
fit with Fictionwise, not only in terms of the additional customer
footprint it brings, but also in that Fictionwise is acquiring some of
the leading technologies and infrastructure in the eBooks market."

Fictionwise plans to maintain ereader.com as an independent web site to
capitalize on the strong brand and loyal customer base achieved by the
site. However, Fictionwise plans to build on the success of the eReader
eBook format by expanding the product to function on an even wider
range of handheld devices, allowing customers the flexibility to read
on whatever devices best meet their needs.

About Fictionwise
Fictionwise.com is a leading independent
eBook retailer. Fictionwise sells award-winning and high-quality eBooks
by top authors in every major eBook format, which can be read on
hundreds of different handheld devices as well as personal computers.
Established in June 2000, Fictionwise has sold millions of eBooks to
hundreds of thousands of loyal customers worldwide. Fictionwise
operates not only their flagship storefront, Fictionwise.com, but also
eReader.com, eBookwise.com, and storefronts for several independent
publishers. For more information, visit www.Fictionwise.com

About Motricity
Motricity is a leading provider of mobile content services and
solutions that enable consumers to receive the right content at the
right time, every time. The company's offerings span the content
delivery chain, enabling compelling end user experiences and delivering
profitable and reliable mobile content offerings for mobile operators,
media and entertainment companies, mobile specialists and more.
Motricity's customers include 11 of the top 13 carriers in North
America and 20 of the top television networks with marquee partners
such as MTV, BET, Turner, AT&T, Alltel, Bell Mobility and others.
Products and services range from mobile portals and storefronts to
messaging aggregation with access to more than 200 million mobile
subscribers. Motricity is headquartered in Durham, N.C., and has
offices in Los Angeles, Seattle, the U.K., France, the Netherlands and
Germany. For more information, visit www.Motricity.com.


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