Foster Grant Pocket Mirror Mobile App Allows Consumers to Check Out “Who’s That Behind Those Foster Grants”
Foster Grant Broadens Its Social Media Efforts with its first ever iPhone App
SMITHFIELD, R.I.--(BUSINESS WIRE)-- FGX International, a leading eyewear designer and marketer of several well-known consumer brands of sunglasses and reading glasses, including Foster Grant, Magnivision and Gargoyles, announced today the release of the Foster Grant Pocket Mirror application available for iPhone.
Foster Grant goes mobile with its Pocket Mirror app, its first mobile application. The application allows users to check out how they look “behind those Foster Grants.” Visual effects like black and white, sepia, or framing can be applied to the pictures before they are stored, shared, or uploaded to the Foster Grant Facebook page.
“Entering the mobile platform will help extend our growing social media campaign, and reinforce the message of ‘Who’s behind those Foster Grants?’ We are very excited that our consumers can now experience the brand in different, interactive ways,” says Sal Siano, Foster Grant Marketing Director.
The Pocket Mirror app uses the front facing camera feature on the new iPhone4 from Apple. Other features include rotating the image, and linking to FosterGrant.com. This application will add another level of interactivity to Foster Grant’s Facebook page. The current Facebook page already features “Shades of You,” an interactive style guide that allows followers to experience the different looks by trying sunglasses on models.
Foster Grant sunglasses are available in a wide range of styles and colors and provide MaxBlock™ 100% UVA-UVB protection, all at affordable prices. Foster Grant sunglasses can be found at retailers throughout the United States and Canada, including mass merchandisers, drug store chains, airport gift shops and grocery stores.
About FGX International
FGX International is a leading designer and marketer of non-prescription reading glasses and sunglasses with a portfolio of established, highly recognized eyewear brands including Foster Grant®, Magnivision®, Gargoyles®, Anarchy®, Corinne McCormack®, SolarShield® and Sight Station®. FGXI also holds licenses for brands such as Ironman, Body Glove, Field & Stream™ and C9 by Champion. Based in Smithfield, Rhode Island, FGXI has approximately 400 full time employees. Additional offices are located in New York City; San Luis Obispo, CA; Toronto; Stoke-on-Trent, England; Mexico City; Milan, Italy and Shenzhen, China.
About MMB
MMB is an independent, full-service creative advertising agency based in Boston that has been the creative agency of record for Foster Grant sunglasses since January, 2011.
CONTACT:
FGX International:
Sal Siano, 401-719-2160
ssiano@fgxi.com
or
MMB:
Liz Vanzura, 617-670-2108
lvanzura@mmb580.com
KEYWORDS: United States North America Rhode Island
INDUSTRY KEYWORDS: Women Other Consumer Discount/Variety Technology Mobile/Wireless Social Media Teens Retail Communications Fashion Other Retail Consumer Men
MEDIA:
| Logo |
