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Fox Mobile Distribution Rings in the Holiday Season with Exclusive and Original Content from "The Simpsons"

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Posted December 16, 2008

Fox Mobile Distribution (FMD), a unit of Fox Mobile Group, today announced the immediate availability of more than 100 new and exclusive pieces of mobile content from The Simpsons, including holiday-themed content as well as The Simpsons Itchy & Scratchy Land mobile game from EA, which also is available on carrier decks. The new content is available at www.thesimpsonsmobile.com and www.jamster.com. Additional content items introduced by FMD include exclusive wallpapers, made-for-mobile voicetones, polytones, screensavers and videos. This new content is part of "The Yellow Plan," a subscription service offering exclusive, made-for-mobile content based on the award-winning and longest-running comedy in television history, "The Simpsons." "We are delighted to help fans personalize their mobile phones with new and exclusive content from The Simpsons," said Soren Schafft, senior vice president of U.S. Sales and Marketing. "The Simpsons content continues to be in strong demand, and fans are always looking for new and unique ways to bring their favorite characters with them on their mobile device." In The Simpsons Itchy & Scratchy Land mobile game, Homer, Marge Bart, Lisa and Maggie vacation at the Itchy & Scratchy Land amusement park. The family outing takes an unexpected turn when the park's parade robots go haywire, and the Simpsons are forced to defend themselves against the 'bots and take back the park. Each member of the family is equipped with his/her own means of defense: Bart with his stink-bomb slingshot, Lisa with her robo-generator, Marge with her trusty vacuum cleaner gun and Homer with his bowling ball bombs. Players join the Simpsons as they navigate their way through Explosion Land, Unnecessary Surgery Land, Torture Land and Searing Gas Pain Land, avoiding traps and rampaging 'bots in their most thrilling adventure yet. "We are thrilled to be releasing a second game with EA Mobile, delivering new and original content to Simpsons fans everywhere," said Denise Sirkot, Executive Vice President of Gracie Films. "This exciting platform allows us to continue capturing the humor and spirit of The Simpsons in a unique format." About Fox Mobile Distribution Fox Mobile Distribution (FMD) is one of the world's leading providers of mobile entertainment, capable of reaching over one billion consumers around the globe with a wide offering of mobile products and services. Fox Mobile Distribution connects people with their passions in 38 countries on six continents and in over 20 languages through its cache of popular, award-winning consumer brands and services. Fox Mobile Distribution is a unit of Fox Mobile Group, the mobile content industry's largest vertically integrated company. Headquartered in Berlin, Germany and Beverly Hills, Calif., Fox Mobile Group is wholly-owned by News Corporation.


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