Franklin Covey Co. and Mobifusion Partner to Bring Stephen Covey’s Best-Selling Book, The 7 Habits of Highly Effective Peo

SALT LAKE CITY--(BUSINESS WIRE)-- Franklin Covey Co. (NYSE:FC) and Mobifusion announced today they are partnering to bring Stephen Covey’s best-selling book, The 7 Habits of Highly Effective People^®, to mobile phones in North America. The 7 Habits book, originally written in 1989, has sold more than 18 million copies in 38 languages worldwide.

This new adaptation of The 7 Habits of Highly Effective People for mobile phones is available through some of the nation’s largest telecom operators including AT&T, Sprint, Verizon, and Virgin Mobile. Utilizing Mobifusion’s patented m-Publishing platform ensures Covey’s book is available on most of the world’s leading mobile phones including Android, Java, iPhone, BlackBerry, WinMobile, Palm, iDEN and via key mobile content storefronts like iPhone, Android Marketplace and BlackBerry App World.

“Franklin Covey is a leader in helping individuals and organizations transform,” said Pavan Mandhani, President and CEO of Mobifusion. “With 7 Habits, we provide a feature-rich, collaborative learning environment to guide consumers on leadership, productivity, time management, communication, developing their ‘proactive muscles’ and more.”

Future versions of Franklin Covey's 7 Habits will allow mobile phone users to engage in polls, chats and email, including the opportunity to receive daily messages highlighting key excerpts, along with Covey’s uplifting daily quotes, all on their mobile phones.

“I’m excited to bring the principles, which are the foundation of The 7 Habits of Highly Effective People, to the mobile device marketplace, making them available to people anytime and anywhere,” said Stephen Covey, author of The 7 Habits of Highly Effective People and Co-Vice Chairman, Franklin Covey. “In addition to the many 7 Habits solutions which are already offered, we’re continuing to look ahead, embracing new technology that meets the needs of our worldwide mobile audience, who use their mobile phones for more than texting and talking.”

About Franklin Covey Co.

Franklin Covey Co. (NYSE: FC) is the global consulting and training leader in the areas of strategy execution, leadership, customer loyalty, sales performance, and individual effectiveness. Over the Company's history, Franklin Covey clients have included 90 percent of the Fortune 100, more than 75 percent of the Fortune 500, thousands of small- and mid-sized businesses, as well as numerous government entities and educational institutions. Franklin Covey has 42 direct and licensee offices providing professional services in 155 countries. For more information, visit www.franklincovey.com.

About Mobifusion

Mobifusion is a leading mobile apps & services provider working with key media and publishing companies delivering best-selling branded mobile content products worldwide. Mobifusion’s award-winning products are enjoyed by millions of mobile phone users and are available through the world’s top telecom operators and retailers and app stores. For more information, visit www.mobifusion.com.

CONTACT:

Franklin Covey Co.
Debra Lund, 801-244-4474
Debra.Lund@FranklinCovey.com
or
Mobifusion
Sherri Pfefer, 954-651-3505
Sherri@Brainstorm2Go.com

KEYWORDS:   United States  North America  Utah

INDUSTRY KEYWORDS:   Women  Education  Continuing  Technology  Consumer Electronics  Mobile/Wireless  Professional Services  Consulting  Training  Consumer  Men

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