Gameloft's Brain Challenge for Xbox LIVE Arcade Available Now

Gameloft(R), a leading publisher and developer of video games for
mobile phones, today launched its tremendously popular Brain Challenge
game to the Xbox LIVE(R) Arcade for the Xbox 360(TM) video game and
entertainment system from Microsoft. Xbox LIVE Arcade is the premier
destination for digitally distributed, high-definition original and
classic games.

"We at Gameloft have been anticipating this launch since last year
and are very excited to finally offer Brain Challenge to the Xbox LIVE
Arcade community," said Gonzague de Vallois, senior vice president,
publishing, Gameloft "The casual games market has exploded and Xbox
LIVE Arcade is at the forefront of that by offering quality games such
as Brain Challenge."

Brain Challenge is the first brain game for Xbox LIVE Arcade and is
available now to challenge the skill and intellect of players. With a
daily training test that includes 5 mini-games in each category for
everyday practice, Brain Challenge is sure to quickly improve your
brain health. Brain Challenge features 20 mini games divided into 5
categories: Visual, Memory, Logic, Math and Focus.

The game also features:

- Select a personal coach that guides you throughout the game , gives you advice and helps you improve your capacities daily.

- Online or offline multiplayer modes with up to 4 players. Compete
against other players in quizzes coupled with card based gameplay. The
card based multiplayer is completely exclusive to Xbox LIVE Arcade.

- Stress mode, features multitasking and other challenges which help
to improve your brain's coping skills during stressful situations

In addition to Xbox LIVE Arcade, Brain Challenge is available on
mobile, iPod, Nintendo DS and PC. This is the first ever multi-platform
launch of a casual brand from a mobile game publisher. Each game is
specially formatted and adapted to complement each unique platform to
ensure the best consumer experience.

About Gameloft

Gameloft is a leading international publisher and developer of video
games for mobile phones. Founded in 1999, it has emerged as one of the
top innovators in its field. The company creates games for mobile
handsets equipped with Java, Brew, or Symbian technology. The total
number of mobile handsets with this technology is expected to exceed
two billion units in 2008 (ARC GROUP).

Thanks to partnership agreements with leading licensors and
personalities such as Ubisoft Entertainment, Universal Pictures,
Touchstone Television, Viacom, Sony Pictures, FifPro, Paris Hilton
Ent., Lamborghini, Derek Jeter, Reggie Bush, Vijay Singh, Andrei
Schevchenko, and Djibril Cisse, Gameloft has formed strong
relationships with international brands. In addition to the
partnerships, Gameloft owns and operates such brands as Block Breaker
Deluxe, Asphalt: Urban GT and New York Nights.

As a result of agreements with telecom carriers, handset
manufacturers, specialized distributors and its online store, Gameloft
now boasts a distribution network covering 75 countries.

Gameloft has worldwide offices in New York, San Francisco, Montreal,
Mexico, Buenos Aires, Paris, London, Dusseldorf, Milan, Madrid, New
Delhi, Seoul, Hong Kong, Beijing, and Tokyo. Gameloft is listed on the
Euronext Paris Stock Exchange (ISIN: FR0000079600, Bloomberg: GFT FP,
Reuters: GLFT.PA)

For more information, visit http://www.gameloft.com/.