go2 Launches Mobile Entertainment Guides For 473 US Colleges
go2 MediaTM (www.go2.com), a mobile media company focused on delivering personalized, local entertainment content, today announced the launch of go2 Colleges, a mobile local entertainment guide for 473 colleges across the U.S., including Division I and Division II schools. The guides are available on AT&T MediaNET's NCAA Basketball site as "News and Events from Your School," where students can access local events, movie showtimes, college sports scores and recommendations from the go2 Content Network.
The guides will soon be available to Virgin Mobile/Helio and Sprint/Nextel subscribers.
go2 Colleges provides students with an unmatched array of useful entertainment info in one portal designed around their campus location. Students can check constantly updated local event info about movies, concerts and school sporting events or access a directory of restaurants and bars close to campus. go2 employs the national go2 writer network to add recommendations for local events, TV picks, video games and new music to the go2 Colleges portal. The guides also feature a March Madness section allowing students to get previews, live scores and re-caps of every game in the NCAA college basketball tournament. With a total of 473 schools featured on the site, go2 Colleges is the largest mobile college portal providing students with local and campus info.
"As end-users depend on mobile devices to be more than just a phone, we see dynamic, timely local content as a growing area of user interest," said Dan Smith, president of go2 Media. "go2 Colleges is a great example of designing a mobile experience around a specific location, so that users can find information that is highly relevant to them."
go2 Colleges is powered by the go2 editorial network, Sporting News and ZVents. As with the entire go2 network, go2 Colleges is available for free to users of any mobile device and can be found at http://m.go2.com.
About go2 Media
go2 Media is a mobile media company powering the mobile web's leading local entertainment portal and enabling mobile publishers with local arts and entertainment content. The company helps consumers on the go find what's happening nearby, including concerts, movies, events, dining and nightlife. By leveraging its local writer network and mobile publishing technology, go2 delivers quality local recommendations to consumers in every major US market. Its products are free to users and sponsored by quality advertisers seeking go2's 18-34 year old demographic. go2 Media is headquartered in Boston, Massachusetts. For more information, visit www.go2.com.
go2 and the family of terms carrying the "go2" prefix are registered and unregistered trademarks or service marks of go2 Media, Inc.
