GoGoStat Parental Guidance Now Available on iPhone


Helping Parents Keep Teens Safe on Facebook Through a Free Mobile App

REDMOND, Wash.--(BUSINESS WIRE)-- Parents are now able to monitor their teens’ activity on Facebook through the first free iPhone application for supervising social media postings by kids, used with GoGoStat Parental Guidance by Schakra. One of the sponsors of the International Bullying Prevention Association conference beginning today in Seattle, GoGoStat Parental Guidance Mobile is a free application that lets parents stay in the loop when it comes to inappropriate social media postings, contacts or cyber-bullying in which their teens may be involved.

Currently there are 41.1 million unique iPhone devices across the globe (Source: Canalys), and the Apple iOS (used on both iPhones and iPads) has a market share of 23 percent across all smartphones (Source: NPD Group). The high iPhone adoption rate and value of using a mobile monitoring app attracted the GoGoStat development team to create one for Parental Guidance.

GoGoStat Parental Guidance, created by the former Microsoft employees at Schakra, identifies risky behavior and provides information for parents to share with their kids. Parental Guidance alerts parents so they can act quickly, notifying them when pre-established family ground rules are violated, inappropriate text is posted, new contacts are made or photos of their children are uploaded.

“Convenience for parents is our primary consideration in launching an iPhone application for GoGoStat Parental Guidance,” said Bala Balabaskaran, Vice President, Products and Chief Architect at Schakra. “With iPhone adoption growing so rapidly, our aim is to make it as simple as possible for parents to monitor the social media activity of their teens on mobile devices too. This allows parents to be notified of potentially unsafe behavior even while on the go.”

With GoGoStat Parental Guidance, parents define the types of activity to be monitored on Facebook.

To ensure that teens are being safe and not socializing online with potentially dangerous individuals, parents are alerted to their teens’ new ‘friending’ actions, along with specified age and geographic ranges. To monitor for appropriateness, parents are also alerted to new photos that teens post, along with new details in children’s profiles which may expose sensitive family or location information. GoGoStat Parental Guidance also alerts parents to new status messages containing unsafe or potentially offensive words, helping to monitor how teens are interacting online.

Parents and teens exchange a common ‘Parental Security Code’ offline to ensure that only parents can legitimately establish a monitoring relationship. A ‘panic button’ feature generates an emergency report for law enforcement agencies containing teen profile information, postings, friends and photographs to quickly help with emergency situations such as runaways or abductions.

Parental Guidance is the second application released on Schakra’s GoGoStat Platform, which enables the creation of unique solutions combining social media activity, web and communications services, then applying rules to make this lifestream of information more relevant for users. The first application, GoGoStat Sync, helps people maintain and update their personas and postings across multiple social networks such as Twitter, Facebook, MySpace, Flickr and many others. The GoGoStat Platform enables Connections At The Speed of Intent™.

The new iPhone app for GoGoStat Parental Guidance is available for free from the Apple App Store and requires a free account signup at www.gogostatpgmobile.com.

About Schakra

At Schakra, we have a passion for developing technology, and the uncompromising desire to drive a new model of software solutions, through unique insight and broad experience. We are a team created by a group of ex-Microsoft employees who grasp the online services space like no other, and have produced new technology to capitalize. With a reputation for technical depth and delivering superior quality, Schakra today has a strong track record of successful, complex software projects for other world-class technology companies such as Microsoft and Vodafone, numerous business enterprises and public institutions.


PAN Communications for Schakra
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