GPS-enabled Handset Market to Generate Over $100 Billion in Revenues in 2012

Shipments
of GPS-enabled mobile phones will generate over $50 billion in revenues
in 2008, rising to $100 billion in 2012. The market for these handsets
is expected to grow from around 240 million units in 2008 to over 550
million handset shipments in 2012. At present, most current GPS-enabled
handsets are CDMA devices, but increasing numbers of GPS-enabled
handsets for 3G/WCDMA networks will start to appear in the market from
2008 onwards.

 

According to ABI Research industry analyst Shailendra Pandey, “The ongoing consolidation in the mobile industry –  including
Nokia’s acquisition of NAVTEQ, Broadcom’s acquisition of Global Locate,
CSR’s acquisition of NordNav Technologies and Cambridge Positioning
Systems, and the tussle between TomTom and Garmin to acquire Tele Atlas
– gives a clear indication of the plans and commitment of industry
players to address the GPS-enabled handset market.”

 

ABI
Research believes that the mobile industry has reached the stage where
we can expect to see rapid growth in the GPS-enabled handset market.
From cost and technology perspectives, chipset manufacturers now have
solutions in place that will allow the integration of GPS in handsets
at low cost and provide significant improvements in terms of accuracy,
time-to-first-fix, and reception in indoor environments. On the
services side, mobile operators and navigation application developers
are coming up with attractive LBS offerings. Also, handset vendors are
showing greater interest not only in providing GPS-enabled handsets,
but also in introducing their own GPS-centric applications and services. 

 

ABI
Research expects the market for GPS-enabled handsets to grow strongly
in the next five years. In addition to major handset manufacturers such
as Nokia, Motorola, RIM and Samsung, smaller Asian ODMs including HTC,
Quanta and Inventec are also introducing GPS-enabled devices. The
firm’s new study "GPS-Enabled Mobile Devices"
examines the market landscape and future potential for GPS-enabled
mobile phones. It discusses the critical business and marketing issues,
as well as the market opportunities and challenges facing handset
vendors, mobile operators, semiconductor vendors, and other industry
players in addressing the GPS-enabled handset market.

 

This study forms part of two ABI Research services, Mobile Devices, and Mobile Operators
which include a variety of Research Reports, Research Briefs, Market
Data, Online Databases, ABI Insights, and analyst inquiry support.

 

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