GPSHOPPER RECEIVES SERIES A FUNDING

GPShopper announced today it has received an
investment from a group of investors led by Allen & Company LLC and affiliates. The terms of the
investment were not disclosed.
GPShopper aggregates and organizes real-time product inventory feeds from leading national and local
retailers into a single database. Consumers can search from their mobile devices to locate products
available for purchase near their actual location. The consumer’s location can be determined by zip code
or a location technology, such as GPS, embedded within the consumer’s mobile device. GPShopper
markets its mobile product search solution directly to consumers via its SlifterTM branded application.
Slifter is accessible for free at www.slifter.com, via SMS (text "SMS" to 75438), wireless web, or java
application on almost any mobile device (visit http://slifter.com from your mobile browser). A GPS
enabled version of Slifter is currently available to nearly all Sprint Consumers as well as other GPS
enabled-handsets, such as Nokia’s new N95 phone. GPShopper also licenses its mobile marketing
technology solutions to third parties.
GPShopper CEO and Founder Alex Muller said, “We are very excited about this investment as it
reaffirms our strategy of using our mobile search marketing solutions to drive consumers into real-world
stores - where 95% of all retail sales still occur. Our technology improves the shopping experience by
enabling mobile phone users to quickly find information on products and promotions at nearby locations.
Brands and retailers benefit from this low cost marketing model that effectively influences shoppers'
decision making process while they are most interested in making purchases. Additionally, cell phone
carriers distributing GPShopper’s applications create value-added services that increase customer
satisfaction with their mobile data plans and generate additional revenue streams.”
About GPShopper
New York City-based GPShopper is a leading mobile marketing technology company whose products
and services connect consumers to offline, real-world purchase point locations through wireless
technology. The company's flagship consumer product, Slifter, is North America's leading mobile local
product search and shopping list application. For more information on GPShopper and its products and
services, please visit www.gpshopper.com .