Gumiyo Partners with HomeNet to Bring New Mobile Web Marketing Solution to Auto Dealers

Gumiyo, the automotive retail
industry’s leading mobile marketing company,
today announced a new partnership with HomeNet,
Inc., a leading provider of vehicle inventory management and
marketing solutions, to provide auto dealers with a single-click mobile
Web marketing solution. Built on Gumiyo’s
dynamic mobile marketing platform, the new service extends HomeNet’s
Inventory Online
(IOL) Marketing Suite to mobile phones, literally putting a
dealership’s inventory and showroom directly
into the hands of qualified and interested buyers. It enables dealers to
connect immediately with in-market consumers anytime and anywhere,
providing them with on-demand detailed inventory listings, vehicle
photos and Carfax reports.

“Our partnership with HomeNet marks our
commitment to making mobile marketing a mainstream advertising channel
for automotive professionals,” said Shuki
Lehavi, president and founder of Gumiyo. “It
gives one of the largest dealer client bases in the industry direct
access to a turn-key, virtually no-touch mobile Web marketing system to
help sell their vehicles faster.”

HomeNet’s popular Inventory Online (IOL)
Marketing Suite currently serves more than 12,000 automotive dealership
locations throughout the United States and Canada, processing over 2.5
million vehicles each day. The strategic partnership gives IOL users
access to ‘IOL
goText’, the new mobile marketing
solution powered by Gumiyo’s mobile Web
technology. IOL goText allows dealers to instantly distribute their
vehicle inventory to the mobile Web with one click.

”In today’s world,
consumers don’t just want on-demand
information – they expect it,”
commented HomeNet CEO Jesse Biter. “IOL
goText makes it easy for dealers to empower prospective buyers by
equipping them with real-time access to robust inventory information
anytime, anywhere. IOL goText is a terrific addition to the IOL suite
and we expect that this powerful marketing tool will give dealers a
competitive edge in their respective markets.”

IOL goText automatically formats, optimizes and syncs a dealer’s
on-lot inventory for the Mobile Web. Once optimized, the new solution
provides tools to connect car buyers with the dealership using simple
SMS text messages.

Similar to text message voting popularized by American Idol, consumers
can access the dealer’s inventory via their
mobile phone by keying a short Go Codeâ„¢ (a
simple keyword unique for each dealership) into the body of a text
message and then sending it to 48696. The codes are marketed through the
dealer’s TV, print, radio and billboard
campaigns, making traditional automotive advertising “clickable”,
trackable and measurable.

The reply message that comes back to the user includes information on
the dealership and a mobile Web link to a media rich version of the
dealer’s showroom. Every vehicle listing
viewed by the user on the mobile Web has a way for the buyer to send a
text message to the dealership, initiate an email or live phone call, or
notify the dealer that they would like to be contacted by phone or email.

Go Codes can also be extended with the last eight digits of the vehicle
identification number (VIN) or the dealer’s
stock numbers to take a mobile consumer directly to a specific vehicle.

About Gumiyo (www.gumiyo.com)

Gumiyo provides a platform that matches and connects buyers and sellers
by extending classifieds, marketplaces, and businesses to mobile phones.
With its flexible private-label solution, Gumiyo enables organizations
to quickly incorporate the mobile channel into their marketing mix with
minimal investment while getting the best and latest technologies the
mobile medium has to offer.

HomeNet, Inc. is a privately owned automotive technology provider.
Founded in 1996, HomeNet's core focus is providing innovative technology
solutions to help automotive dealers increase online sales. HomeNet
offers its products to a variety of customers including dealers, OEMs,
website providers, CRM providers, digital lot management firms,
finance/leasing agents, auction agents, and more. The company is based
on Christian principles and is headquartered in West Chester, PA, with
satellite offices in AZ, FL, GA, IA, IL, TX, and UT. For more
information, please visit www.homenetinc.com.