GyPSii Launches iPhone Platform

GyPSii, the world’s leading geo-location and
social networking service provider for mobile phones and Internet
devices, is now available on the iPhone – Apple’s
market-leading high-end mobile device. The iPhone has shipped more than
five million units worldwide since its launch in 2007.

The new web-based GyPSii iPhone application integrates its multiple
services into a single interface, making it easy for users to enjoy a
wide range of new and exciting location-based features and services,
along with social networking – all using the
fluid, intuitive touch-screen user interface of the iPhone.

GyPSii also confirmed that it would produce a “native”
version of its application using Apple’s
Software Developer Kit (SDK) which is scheduled to be launched later
this week, providing seamless access for all Apple users, from the
desktop, to the iPhone.

GyPSii CEO, Dan Harple, said he didn’t want
iPhone users who were keen social networkers to have to wait any longer
for the only social networking platform specifically designed for
location-enabled mobile phones to be available for their handset.

“We’ll work with the
SDK as soon as it becomes available,” he
said, “and then we will be uniquely offering
both web and native versions of our application for iPhone users.”

GyPSii is taking advantage of its extensible product architecture
enabling use of technologies (like Apple’s
Safari) to make its advanced, geo-location features possible on the
iPhone. In supporting these advances in web technology, GyPSii delivers
an optimal location-based experience on a mobile device, or on a desktop
computer, or even via a set-top box.

Some of the new GyPSii for iPhone features enabled include:

• Improved UI: The application provides users a desk-top-like web
  experience that is easier to activate, navigate and use via Apple’s
  intuitive touch-screen.
• Expanded People/Places layout: GyPSii users can have easy access to
  complete information on their favourite people and places that appear
  on the iPhone. Users simply choose their favourite People or Places,
  bringing up all relevant information such as proximity, details and
  their position on a map, all on one continuous screen. Users can also
  access one click dialling to phone People and Places.
• Integrated directions from the mapping interface. Users can navigate
  to and from their favourite People and Places.
• Improved location based search: Users can search by proximity using
  new easy to use categories for both People and Places.
• Seamless user interface menus which take advantage of the progressive
  touch screen interface that comes with the iPhone.

Commenting on the launch of GyPSii for iPhone, GyPSii CEO Dan Harple
said, “With the iPhone, Apple created a
game-changing handset that revolutionized the mobile device market. We
are doing the same with our geo-location technologies to connect people
and content to places, events, and social networks in exciting and
never-before-seen ways.”

iPhone owners can use GyPSii to create and share experiences; photos,
videos, audio and other content in real-time with friends, family and
other network members, wherever they are in the world. Users can also
search and locate people and places, as well access directions, maps and
information on Points-of-Interest (POIs) - both in their immediate area
and worldwide as well.

“With GyPSii on your iPhone, it becomes your
mobile personal digital life recorder,”
continued Harple. “You can record and share
every aspect of your life as it happens with your friends, family and
your online community – all via your mobile.
GyPSii for iPhone makes social networking dynamic, mobile, and
real-time. We’ve integrated with the deep
feature set on the iPhone, with the result being an entirely new way to
communicate.”

GyPSii for iPhone puts the application within reach of more than five
million iPhone users worldwide, and advances GyPSii’s
global strategy to be the market-leading geo-location and social
networking services platform running on the broadest range of high-end
and mass-market consumer mobile devices. This commitment is
device-independent, with the company working to develop new mobile
technologies that are faster, easier to use, and available on more
devices. GyPSii is already available on other market-leading mobile
phones and platforms – including BlackBerry,
Symbian and Windows Mobile-powered devices.

The addition of the iPhone to GyPSii’s list
of compatible handsets follows hard on the heels of the Mobile World
Congress in Barcelona where the combination of Location-based services
with mobile technologies, and the award-winning GyPSii application in
particular, seized widespread industry attention.

"Initiatives like GyPSii may ultimately reach a status comparable with
existing social networking sites, such as Facebook and MySpace," said
ABI Research principal analyst Dominique Bonte.

Praising his development team for their achievement leading up to the
launch of GyPSii, CEO Dan Harple said: “Our
mission is to enhance every person’s mobile
experience; blending their lifestyle and how they share their lives with
each other and their chosen social networks. Our first iPhone release
version brings us one step closer to that goal, and adds further to our
momentum.”

GyPSii is now available for iPhone users at http://www.gypsii.com/m

A demonstration of GyPSii for iPhone is also available at: http://corporate.gypsii.com/iphone/iphone.htm

About GyPSii

GyPSii is the market-leading mobile lifestyle application, connecting
people, places and communities across networks and devices. GyPSii
provides a geo-location social networking platform and services for
mobile, web & set-top box devices, and is headquartered in Amsterdam,
The Netherlands. (www.gypsii.com).

© 2008 GyPSii Inc. All rights reserved.

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