HANDANGO ANNOUNCES APP STORE ACCELERATOR – NEW SMARTPHONE APP STORE SERVICE

Handango Inc, the leading provider of multi-platform smartphone content globally, today announced their App Store Accelerator, a new smartphone application store service for the world's leading mobile brands including carriers, device manufacturers, e-tailers and retailers looking to take advantage of the rapid growth of the smartphone application marketplace.

"As mobile companies work through their mobile application store strategies, they need a proven, compelling and relevant content catalog" states Eric Anderson, SVP and General Manager of Channel Distribution at Handango. "Handango's App Store Accelerator service allows companies launching smartphone application stores the opportunity to tap into Handango's ten years of mobile application store success and content management experience. A vast content catalog offering and quick time to market are critical components for success in the current environment."

Handango's App Store Accelerator service is specifically tailored towards companies who are planning or have already invested in application delivery platforms and storefronts.  The service is comprised of four key components:

• Content management including segmentation, merchandizing, promotion support and catalog refresh
• Developer and reconciliation management
• Billing through API's which allow an XML feed to manage content fulfillment and shopping cart functionality
• Second line customer support

Handango created the App Store Accelerator service to take advantage of the increase in application store activity in the marketplace and offer its network of content developers the opportunity to capitalize on new markets and new channels.  Each of the new application stores present content developers with increased operational time and expense coupled with falling price points.  In addition, each requires a new ingestion process, additional administration and testing fees, variable revenue shares and reconciliation processes and extensive reporting requirements.  Developers look to Handango to help them succeed in this new market while minimizing operating expenses.

Handango's experience and systems creates value for its partners through its breadth of content relationships, proven backend processes, and flexible fixed web and mobile storefront solutions. 
 
In the first half of 2008, Handango added more than 370 developer partners to its roster of more than 23,000. Handango's catalog now exceeds 140,000 apps spanning numerous categories including Entertainment, Games, Productivity, Business & Professional, Utilities, Travel, Health & Fitness and more.

About Handango
Handango is the leading provider of smartphone applications globally for the BlackBerry®, Palm®, Windows Mobile®, Symbian OS®, and Android^TM platforms. Leveraging its 140,000+ apps, network of 23,000+ content partners, and vast distribution network, Handango delivers top-selling mobile applications including games, business and entertainment apps and productivity tools to millions of consumers. Applications can be downloaded via http://www.handango.com <http://www.handango.com/> , partner Web sites, SD cards and Handango's proprietary on-device catalog, Handango® InHand^TM, the industry's leading content delivery platform that allows consumers to purchase mobile apps directly from their smartphone and download them over the air. Handango's unparalleled content expertise has attracted numerous mobile industry partners including Microsoft, AT&T, Verizon Wireless, T-Mobile, Alltel, Nokia, Research In Motion, Sony Ericsson, Samsung, AOL and The Carphone Warehouse. For more information, visit http://corp.handango.com

Handango is a registered trademark of Handango, Inc. All other trademarks and registered trademarks are the property of their respective owners.