Handango Names Alex Bloom VP of Content and International

Handango, the leading provider of smartphone apps today announced the appointment of Alex Bloom, a long-time wireless industry leader, as vice president of content and international. As the head of content and international, Bloom is charged with defining and executing Handango's global smartphone applications strategy.

"Alex has been a leader in mobile content almost since before mobile content actually existed," said Handango CEO Bill Stone. "Handango will now have the opportunity to capitalize on his vast experience in content strategy, business development and product management as we launch expanded big brand entertainment partnerships, innovative new distribution channels and a strong push into the global marketplace."

Bloom will lead content acquisition efforts, develop revenue strategies and help lead Handango's efforts to optimize content and e-commerce services both domestically and internationally.

"I am excited by the incredible global growth prospects for Handango at a time when the mass consumer market is rapidly adopting smartphones," states Bloom. "I look forward to forging new partnerships with entertainment, gaming and software companies to bring to market interactive products that enhance the consumer's smartphone experience."

Bloom's background includes heading up content for Verizon Wireless, where he managed the teams responsible for content acquisition and programming for WAP, Brew, Ringtones / Ringback Tones, Video and Music services. Most recently, Bloom served as General Manager of Motricity's smartphone business, where he was responsible for all facets of its direct-to-consumer smartphone properties, including, Pocketgear.com, Palmgear.com, Mobile2day.de and ereader.com.

About Handango

Handango is the leading provider of smartphone applications globally. Leveraging its network of more than 16,000 content partners and its vast distribution network, Handango seamlessly delivers the smartphone marketplace to millions of consumers on the Web and from the device. Handango's market- leading content delivery platform, Handango AMPP, is the platform of choice for numerous mobile industry leaders including Microsoft, HP, Verizon Wireless, T-Mobile, AT&T and AOL. By delivering intuitive and compelling consumer experiences, Handango has become the trusted source for millions of smartphone users around the world. For more information, visit http://corp.handango.com.

Handango is a registered trademark of Handango, Inc. All other trademarks and registered trademarks are the property of their respective owners.

SOURCE Handango