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Handmark Launches Political News App ElectionCaster

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Posted September 8, 2010

Full-Service Mobile App Developer Creates New App Enabling Consumers to Follow the Latest News and Polls on the Political Elections

KANSAS CITY, Mo.--(BUSINESS WIRE)-- Leading up to the November midterm elections, premier mobile application developer Handmark® today announced the launch of ElectionCaster, a new mobile application delivering instant access to the latest political news and information. The free, ad-supported app is immediately available to download for Android-based devices through the Android Market. Handmark plans to launch ElectionCaster across other platforms in the coming weeks.

ElectionCaster is the best source for political news on the market today, compiling relevant information from both the national and local level. Whether users are Democrat, Republican or Independent, ElectionCaster covers all sides of the political spectrum. Key features include:

  • National Coverage: News and commentary from the New York Times, Wall Street Journal, Washington Post, RealClearPolitics, Politico and more.
  • Local Coverage: News and blogs from local sources in more than 200 markets. The app auto detects the users current location, with the ability to change areas quickly and easily.
  • Blogs and Social Media Sites: The most influential political blogs — both liberal and conservative — in the market, including Huffington Post, Factcheck.org and National Review.
  • Polls: The most up-to-date polls on election races, public opinion and various issues of note.
  • Sharing: Share favorite stories instantly via email or social networking sites like Facebook and Twitter.

"Following numerous requests from our customers, we saw an opportunity to create a comprehensive mobile news app bringing all the best political news and information together," said Evan Conway, EVP of Marketing at Handmark. "With ElectionCaster, users can now enjoy instant access to the latest from top sources without having to check dozens of different places for political news to assist them with their voting decisions this November and beyond.”

This announcement follows a string of milestone achievements which have defined Handmark as the leading mobile app company. Handmark recently announced the signing of more than 200 media brands this year, in addition to creating a variety of its own mobile apps brands including TweetCaster, Express News, and others.

For more information on Handmark, including a listing of customers, service offerings and recent company news, visit www.handmark.com.

About Handmark

Handmark is the world’s leading developer and distributor of mobile applications, specializing in mobile solutions for publishers and media companies. Leveraging 10 years of experience, Handmark is trusted by many of the world’s leading media brands. The company delivers the industry’s only full-service mobile publishing solution including development, distribution, monetization and on-going innovation across all major mobile platforms. Handmark also has a rich history of operating successful mobile application stores around the world and continues to create some of the industry's most successful mobile brands.



CONTACT:

Handmark
Erica Cohen, 816-268-2956
ecohen@handmark.com
or
North 6th Agency (for Handmark)
Matt Rizzetta, 917-398-0818
mrizzetta@north6thagency.com

KEYWORDS:   United States  North America  Missouri

INDUSTRY KEYWORDS:   Technology  Software  Public Policy/Government  Elections/Campaigns  Mobile/Wireless  Communications  Publishing

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