HBO & Apple Bring Critically Acclaimed Television Programming to the iTunes Store

NEW YORK and CUPERTINO, California—May 13, 2008—HBO and Apple® today
announced that programming from HBO is now available for purchase and
download on the iTunes® Store (www.itunes.com).
New HBO programs on iTunes include the Emmy Award-winning programs “The
Sopranos,” “Sex and the City,” “Deadwood” and “Rome,” as well as the
critically acclaimed hits “Flight of the Conchords” and “The Wire.” The
iTunes Store is the world’s most popular online TV store with over 150
million episodes sold and features the world’s largest catalog with
over 800 shows (over 20,000 episodes).

“We’re very excited to make these legendary HBO programs available
on the iTunes Store,” said Henry McGee, president of HBO Video.
“Whether catching up on ‘Sex and the City’ in anticipation of its
upcoming movie release or reliving a favorite ‘Sopranos’ episode, we
think viewers will love being able to watch these shows on their iPod
or iPhone.”

“We’re thrilled to bring this incredible lineup of programming from
HBO to the iTunes Store,” said Eddy Cue, Apple’s vice president of
iTunes. “These are some of the most talked about television shows ever,
as well as some of the most requested by our customers.”

“Sex and the City: The Movie” premieres in theaters on May 30, and
in preparation for the movie’s debut, fans can choose any or all 94
episodes from the entire six seasons of the program.

Television shows purchased and downloaded from the iTunes Store can
be viewed on a Mac® or PC, iPod® nano with video, iPod classic, iPod
touch, fifth generation iPod, iPhone™ or on a widescreen TV with Apple
TV®. “Sex and the City,” “The Wire” and “Flight of the Conchords” are
$1.99 per episode, and “The Sopranos,” “Deadwood” and “Rome” are priced
at $2.99 per episode. iTunes customers can also choose to purchase
entire seasons of their favorite programs.

Pricing & Availability
iTunes 7.6.2 for Mac and Windows includes the iTunes Store and is available as a free download from (www.itunes.com).
Purchase and download of songs and videos from the iTunes Store
requires a valid credit card from a financial institution in the
country of purchase. Television shows are available in the US, UK,
Canada and Germany, and video availability varies by country.

Home Box Office, Inc. is the premium television programming
subsidiary of Time Warner Inc., providing two 24-hour pay television
services – HBO and Cinemax – to over 40 million U.S. subscribers. The
services offer the most popular subscription video on demand products,
HBO On Demand and Cinemax On Demand, as well as HBO on Broadband, HD
feeds, and multiplex channels. Internationally, HBO’s branded
television networks, along with the subscription video on demand
products HBO On Demand and HBO Mobile, bring HBO services to over 50
countries. HBO programming is sold into over 150 countries worldwide.

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Apple ignited the personal computer revolution in
the 1970s with the Apple II and reinvented the personal computer in the
1980s with the Macintosh. Today, Apple continues to lead the industry
in innovation with its award-winning computers, OS X operating system
and iLife and professional applications. Apple is also spearheading the
digital media revolution with its iPod portable music and video players
and iTunes online store, and has entered the mobile phone market with
its revolutionary iPhone.