Hearst and Barcode Hero Partner and Launch New iPhone App That Gives Consumers Beauty Product and Game Reviews
Expert Product Advice and Reviews from RealBeauty.com and 1UP.com Delivered to the iPhone When Users Scan Products with Barcode Hero
SAN FRANCISCO & NEW YORK--(BUSINESS WIRE)-- Consumers can now get tips and product reviews from Hearst’s RealBeauty.com, a comprehensive Web site on all things beauty-related, and 1UP.com, a UGO Entertainment site that delivers in-depth daily coverage of video games and a robust community for gamers, with their iPhone, using the free social shopping app, Barcode Hero. The app is available for immediate download by logging on to the App Store.
The reviews on beauty products and video games from RealBeauty.com and 1UP.com editors will help shoppers make informed purchase decisions. Consumers can also use the app to share their favorite products, compare prices and follow what their friends are buying.
This program is one of many initiatives in Hearst’s overall strategy to deliver expert editorial content and reviews from its publications and online properties through mobile devices. Barcode Hero was selected as a delivery mechanism because the iPhone application provides a fun, on-the-go and useful experience for shoppers. Consumers can get very specific product information from expert editors, to help them learn more and complete a shopping transaction.
“Hearst’s extensive library of published reviews on a wide range of products consumers are interested in, coupled with its leadership role in exploring new content driven apps, made the company a natural partner,” said Blake Scholl, co-founder, Kima Labs. “Pairing content created by industry experts with user generated content is the next evolution in utility driven apps.”
Barcode Hero is a free app for the iPhone and iPod touch. Users can also check out prices for products they are considering or gain insight into products from friends and experts in the Barcode Hero community. To learn more, visit www.barcodehero.com.
About Barcode Hero
Barcode Hero was founded in January 2010 as Kima Labs, Inc, by Amazon.com veterans Blake Scholl and Jason Crawford. The company’s mission is to bring the best of online shopping to in-store shopping, providing new and better ways for customers to find, discover, and buy products in physical stores. Barcode Hero is seed funded by A-list angels, including Naval Ravikant, SV Angel (Ron Conway), and Owen Van Natta, and has received a strategic investment from the Washington Post Company.
About Hearst Magazines Digital Media
Launched in March 2006, Hearst Magazines Digital Media, a unit of Hearst Magazines, is dedicated to creating and implementing the digital strategy for Hearst’s magazine brands and other sites, which serve the company’s consumer audience. The unit has launched, re-launched or acquired 24 Web sites and 10 mobile sites for brands such as Cosmopolitan, Popular Mechanics, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; TheDailyGreen.com; MisQuinceMag.com; RealBeauty.com; social shopping site Kaboodle.com; and consumer health site RealAge.com. Hearst Magazines has published more than 50 applications and digital editions for the iPad, iPhone and iPod Touch, as well as the Droid platform.
About Hearst Interactive Media
Hearst Interactive Media (www.hearstinteractivemedia.com), a unit of Hearst Corporation, operates digital media businesses, initiates new business ventures and makes strategic investments in digital content and infrastructure companies. Hearst Interactive Media also supports Hearst’s growth through its operation of the Corporate Innovation program as well as its oversight of major enterprise technology initiatives.
CONTACT:
The Bohle Company for Kima Labs
Derek Asato / Luis Levy
(310) 785-0515 ext. 201 / 204
derek@bohle.com / luis@bohle.com
or
Larkin/Volpatt for Hearst Magazines Digital Media
Michael Volpatt
(415) 994-8864
michael@larkinvolpatt.com
KEYWORDS: United States North America California New York
INDUSTRY KEYWORDS: Entertainment Electronic Games Technology Consumer Electronics Software Mobile/Wireless Social Media Retail Communications Cosmetics Fashion Publishing Specialty Other Retail
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