Hipcricket’s Karen Buelterman Named Woman To Watch By Leading News Publication Mobile Marketer

Honor Touts Client Services Manager’s Experience and Leadership

KIRKLAND, Wash.--(BUSINESS WIRE)-- Leading news publication Mobile Marketer has honored Karen Buelterman, Manager of Client Services at Hipcricket, calling her one of the women poised to make a difference in mobile in 2011. Karen appeared on the prestigious list alongside other female executives from organizations including Citigroup, Microsoft, AT&T, Mobile Marketing Association and CTIA – The Wireless Association.

With over 10 years of experience delivering results in advertising and new technology, Buelterman has designed and implemented an action-oriented customer mobile launch methodology among other accomplishments. The knowledgeable team she leads provides strategic services based upon expertise gained from an industry-leading 80,000 campaigns. Buelterman also works closely with Hipcricket clients to measure and continuously improve their mobile advertising and marketing campaign performance, guiding them from ideas and planning to refinements and return on investment.

Buelterman told the publication that mobile marketers need to embrace the challenge of optimizing and improving campaigns while simultaneously working to establish standards, process and procedure. She also stated her company’s goal for 2011 -- to continue expanding Hipcricket’s product and service offerings to help clients to seamlessly engage with their customers through multiple mobile channels.

“Karen has been an amazing leader on our Client Services team at Hipcricket, and we’re very proud that she is being recognized for her outstanding work,” said Doug Stovall, Senior Vice President of Sales and Client Services at Hipcricket. “Karen is an outstanding leader not only for our team, but for the industry at large. She teaches mobile marketing and advertising that delivers results.”

“I’m so honored to be a part of this list of inspirational women and to take part in leading mobile marketing into the future,” said Karen. “We have a great team here, and we’re ready to take it to the next level this year.”

Nominations were open to Mobile Marketer readers, and winners were chosen by a team of editors at the publication.

About Hipcricket Inc.

Hipcricket Inc. is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket’s customers connect with consumers across every mobile channel, including SMS, mobile Web sites, advertising networks and branded apps. Hipcricket’s proven technology and experienced account management teams have provided measurable successes through an industry-leading 80,000 campaigns for clients such as Macy’s, MillerCoors, Nestle, KFC, and Clear Channel. The company has also created the first comprehensive permission-based mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.

Hipcricket is a privately held corporation based near Seattle, Washington, with operations in New York, Los Angeles and Mexico City. For more mobile marketing and mobile advertising information please visit www.hipcricket.com.

CONTACT:

fama PR
Ed Harrison, 617-758-4144
Hipcricket@famapr.com

KEYWORDS:   United States  North America  Washington

INDUSTRY KEYWORDS:   Technology  Consumer Electronics  Mobile/Wireless  Communications  Advertising  Marketing

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