HTC appoints Benjamin Ho Chief Marketing Officer
Ho to lead marketing strategy and execution for HTC's next phase
Taipei, Taiwan – November 28, 2012 — HTC, a global leader in mobile innovation and design, today announced that Benjamin Ho has been appointed Chief Marketing Officer, responsible for worldwide marketing and branding, leading HTC into its next phase of brand marketing and awareness. Benjamin will join the company in January, 2013 and report directly to CEO, Peter Chou.
Ho's first assignment will be to lead a project, dubbed internally as Marketing 2.0, refocusing HTC's efforts around holistic marketing and mass-market brand outreach. Jason Mackenzie, currently serving as president of global sales and marketing, will focus on HTC's global sales strategy.
"We welcome Benjamin to HTC and look forward to integrating the global marketing capabilities he brings to the company, said Peter Chou, CEO HTC. "Our growing brand, centered around our world-class innovation and design capabilities, will provide a global platform not just for HTC, but for Taiwan culture and innovation."
Ho was previously vice president of business strategy & marketing at Far EasTone Telecommunications, and has extensive experience in marketing. He has served as vice president and chief marketing officer at Motorola Asia Pacific Ltd., as well as director at BBDO Greater China, Dentsu and Young and Rubicam International. Benjamin earned Business Studies and Marketing Diploma in Stamford College Singapore.
Founded in 1997, HTC Corporation (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC's portfolio includes smartphones and tablets powered by HTC Sense™, a multilayered graphical user interface that vastly improves user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visit www.htc.com.